Product / Service Design

• what are the four elements of the marketing mix?

  • promotion
  • product
  • price
  • place
• what is the aim of the marketing mix?

  to help a business maximise their marketing impact and achieve long term success
• what are the 3 elements of the design mix?

  • function
  • aesthetics
  • cost
• which element is the most important aspect of the design mix, and why?

  function: determines how well the product will meet consumer needs
• what can impact the product design mix?

  social trends: refers to changes in attitudes, behaviours and lifestyles of people