financial reasons why people want to start a business:
profit maximisation
profit satisficing
non financial reasons why people want to start a business:
ethical stance
social entrepreneurship
independence
home working
profit maximisation: people want to create a profitable business that generates substantial revenue and profit for themselves and their shareholders
profit satisficing: not solely focused on maximising profits but rather achieving a satisfactory level of profit - common for small businesses where the owner may prioritise their work-life balance
ethical stance: environmental sustainability / social justice - build business around this stance
social entrepreneurship: aim to create a business that seeks to address a social or environmental problem while also earning a living
independence: be their own boss, have control over their work - may be dissatisfied with traditional employment structures
home working: more flexibility and a better work-life balance