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3.2 Business Growth
Mergers & Takeovers
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Created by
emelia linwood
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Cards (8)
merger
two or more companies combine to form a new company
takeover
one company purchases another company, often against its will
5 reasons why firms may choose to merge/takeover
strategic
fit
economies
of scale
synergies
elimination of
competition
shareholder
value
two types of integration
vertical
horizontal
vertical integration: a merger/takeover of a firm at a different stage in the production process
two types of vertical integration
forward
backward
horizontal integration: merger/takeover of a firm at the
same
stage of production
problems with mergers/takeovers
strain on
cash flow
increased
management
complexities
quality
control issues
diseconomies
of scale
culture
clash