minority influence

    Cards (18)

    • What is the principle of consistency in minority influence?
      Expressing arguments over time and with each other
    • How does deeper processing occur in minority influence?
      It creates conflict with majority beliefs
    • What is the augmentation principle?
      Minority suffering for views is taken seriously
    • What is the snowball effect in social change?
      Minority influence spreads until a tipping point
    • What does social cryptomnesia refer to?
      Memory of change without remembering how
    • What are the weaknesses of social change theories?
      • Lack of practical applications from lab studies
      • Barriers to social change not accounted for
    • What is a weakness related to practical applications in social change studies?
      Studies are based on artificial lab experiments
    • What did Bashir et al (2008) find about resistance to social change?
      People resist change to avoid stereotypes
    • What did Nolan et al (2008) investigate regarding social influence?
      Energy reduction in a Californian community
    • What was the outcome of Nolan et al's study?
      Significant decreases in energy use observed
    • What did Albrecht et al (2006) evaluate in their study?
      Program for pregnant adolescents resisting smoking
    • What was the result of Albrecht et al's program?
      Adolescents with buddies smoked less
    • What are the key components of minority influence?
      • Consistency: Repeating the same message
      • Commitment: Suffering for their views
      • Flexibility: Considering counterarguments
    • What is a weakness of Moscovici's study regarding minority influence?
      Tasks were artificial and unrealistic
    • What did Mackie (1987) argue about deeper processing?
      Majority creates greater message processing
    • What supporting research exists for deeper processing?
      Martin et al (2003) found minority influence strong
    • What is social change?
      • Minority view challenges majority view
      • Eventually accepted by the majority
      • Societies adopt new attitudes, beliefs, or behaviors
    • What is the process of drawing attention in social change?
      • Draws majority's attention to an issue
      • Creates conflict they are motivated to reduce
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