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Social Influence
minority influence
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Created by
maisie froget-aldridge
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Cards (18)
What is the principle of consistency in minority influence?
Expressing arguments over time and with
each other
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How does deeper processing occur in minority influence?
It creates conflict with
majority beliefs
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What is the augmentation principle?
Minority suffering for
views
is taken seriously
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What is the snowball effect in social change?
Minority influence
spreads until a
tipping point
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What does social cryptomnesia refer to?
Memory
of change without remembering how
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What are the weaknesses of social change theories?
Lack of
practical applications
from
lab studies
Barriers
to social change not accounted for
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What is a weakness related to practical applications in social change studies?
Studies are based on
artificial lab experiments
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What did Bashir et al (2008) find about resistance to social change?
People resist change to avoid
stereotypes
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What did Nolan et al (2008) investigate regarding social influence?
Energy
reduction
in a
Californian
community
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What was the outcome of Nolan et al's study?
Significant
decreases
in
energy use
observed
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What did Albrecht et al (2006) evaluate in their study?
Program
for pregnant adolescents resisting smoking
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What was the result of Albrecht et al's program?
Adolescents
with buddies
smoked
less
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What are the key components of minority influence?
Consistency
: Repeating the same message
Commitment
: Suffering for their views
Flexibility: Considering counterarguments
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What is a weakness of Moscovici's study regarding minority influence?
Tasks were
artificial
and unrealistic
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What did Mackie (1987) argue about deeper processing?
Majority
creates greater message processing
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What supporting research exists for deeper processing?
Martin et al
(
2003
) found
minority influence
strong
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What is social change?
Minority view
challenges
majority view
Eventually accepted by the majority
Societies adopt new
attitudes
, beliefs, or behaviors
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What is the process of drawing attention in social change?
Draws
majority's
attention to an issue
Creates
conflict
they are motivated to reduce
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