Hard power is the use of military force or coercion by a country to influence others and express its will.
What is soft power?
Soft power is the ability of a country to co-opt rather than coerce, getting others to want the same outcomes through attraction and influence
What is smart power?
Smart power is a strategic combination of both hard and soft power used by powerful countries to achieve their goals effectively.
What does the power spectrum represent?
The power spectrum shows a range of actions countries can take to express power and influence, from military force to diplomatic and cultural outreach.
What is the Soft Power Index?
The Soft Power Index is a ranking created in 2012 by UK magazine Monocle and a government institute, measuring countries' soft power capabilities
Which types of countries rank highest in the Soft Power Index?
Smaller countries often rank higher; for example, the UK ranked 1st with a score of 7.2, and Sweden ranked 5th with 5.7 in 2012. Larger countries often rank lower; Brazil was 17th with a score of 4.2, and China was 21st in 2012.
Who introduced the concept of soft power and when?
The concept of soft power was introduced by political scientist Joseph Nye of Harvard University in 1990.
How does culture contribute to soft power?
Culture contributes to soft power by making a country attractive to others through its media, arts, and lifestyle.
How does foreign policy contribute to soft power?
Foreign policy boosts soft power when it is seen as morally legitimate and widely supported internationally.