PED is -0.3 so increasing prices won’t have a major impact = can increase prices to increase revenue
Print advertising isn’t making much impact on sales but social media advertising is = should move around 15-20,000 off the budget to get the best results from both
Analyse consultant plan (16)
yusuf is working too hard & needs supports, if consultant plan introduced line managers would assist in reducing number of decisions he has to make & hours he does v reducehealth concerns he has and allow the business to keep growing
however cost of recruiting new staff is high & yusuf doesn’t want to spend this money given his margins are already tight so internal recruitment is better
galde cashflow problems overdraft (16)
positives of cash flow
However debt factoring - instantly access funds owed and it appears recouping the full revenue amount is not essential given the urgency of getting reproduction done
