P1

• How does seasonal patterns of demand affect operational decisions (6)

  Example ice cream =

  • winter may choose to gather information (marketing) and see what flavour people like most
  • In winter could plan budget forecast on how much to spend
• Analyse why richer approach to managing Human Resources is successful to motivate (9)

  • staff given regular training to receive potential in skills
  • Hygiene factors such as secure, well paid jobs prevent dissatisfaction
• Extent to which level of demand is influenced by external environment (16)

  influenced by external factors such as :

  • economic - tough trading conditions means customers may be more cautious with spending on products
  • competition - like Amazon and Argos offer wider range of products & have well developed online presence
  • Service - richers usp could be level of service = employees motivated & offer specialist service which Amazon Or Argos don’t have