virtual relationships may involve less self-disclosure than face-to-face relationships
reduced cues theory
verbal and nonverbal cues are lacking so people lose their sense of identity (de-individuation) and their behaviour may become aggressive
hyperpersonal model
people online control their self-presentation and select what to disclose
can be greater than FtF
hyperhonest or hyperdishonest
absence of gating
there are fewer obstacles to forming a virtual relationship because physical and social factors are less influential online so attention is focused on self-disclosure
strength - research support
McKenna and Bargh looked at online communication by shy, lonely, and socially anxious people. They found that these people were able to express their ‘true selves’ more than in FtF situations. Of the romantic relationships that initially formed by shy people online, 71% survived at least two years. This compares well with relationships for shy people formed in the offline world which is around 49%.
limitation - conflicting research evidence
Ruppel et al. carried out a meta-analysis of 25 studies that compared self-disclosures in FtF and virtual relationships. They found that self-report studies showed that the frequency, breadth, and depth of self-disclosures were all greater in FtF relationships. But experimental studies showed no significant differences between FtF and virtual relationships in terms of self-disclosure.
limitation - alternative cues
Research by Walther and Tidwell found that people in online interactions use other cues, such as style and timing of messages. For example, taking time to reply to a social media status update may be a more intimate act than an immediate response. But taking too much time could be interpreted as a snub. So, there are nuances in virtual relationships that are just as subtle as in FtF relationships. Acronyms (e.g., LOL), emoticons and emojis can all be used as effective substitutes for facial expressions and tone of voice.
limitation - type of self-disclosure
Whitty and Joinson summarise evidence showing that the type of self-disclosure is different in virtual relationships. For example, questions asked in online discussions tend to be very direct, probing, and intimate (hyperhonest). This is quite different from FtF conversations, which often feature small talk. Self-disclosures online can also be hyperdishonest, for instance when people invent attractive personal qualities for their online dating profiles.