asch research

• Asch's research aimed to investigate the extent to which people will conform to their opinions even when the answer is clear.
• The independent variable in Asch's research was group response.
• The dependent variable in Asch's research was participant response.
• Participants in Asch's research were either last or second to last.
• Groups in Asch's research were of 6-8.
• Increasing the group size by adding more confederates in Asch's research increased the majority.
• Conformity in Asch's research increased and levelled off when the majority was more than 3.
• The sample size in Asch's research was 123 males.
• Increased groups in Asch's research up to 15.
• More confederates in Asch's research led to more conformity.
• The maximum number of confederates in Asch's research was 3, after which participants were more likely to conform.
• Unanimity in Asch's research refers to the extent to which all members of the group agree, with everyone answering the same.
• In Asch's research, dissenters (confederates who didn't conform to the majority) were added to the groups, which made participants less likely to conform.
• Task difficulty in Asch's research increased the likelihood of conformity.
• More difficult math problems in Asch's research led to more people conforming.
• Todd Lucas et al's research supports the ideas of task difficulty, showing that people are more likely to conform when the task is more difficult.
• Neto (1995) did a study that proved women are more likely to conform, asserting that individualistic cultures like the US have lower conformity rates compared to collectivist countries.
• Lab setting in Asch's research allows for control over extraneous variables and establishes the cause and effect relationship, while real life is more complex and prone to demand characteristics and low external validity.