1.1.3 Market Positioning

Cards (4)

Added Value
The difference between the price charged to consumers and the cost of raw materials
Competitive Advantage 
An advantage that allows a firm to generate more revenue than its competitors
Competitive Advantages 
Price, added value, innovation, reliability, quality, reputation, advertising, branding, convenience and customer service
Ways to Add Value
High quality, unique design/ technology, high efficiency and successful marketing