Internet Marketing

• What is a benefit of shopping online?

  Convenience of shopping from home
• How does home delivery benefit busy customers?

  It saves time for other activities
• What is a feature of online shopping hours?

  Available 24 hours a day
• What is a financial benefit of online shopping for customers?

  No travel or parking fees required
• What advantage does online shopping provide in terms of product range?

  Access to a vast range of products
• How can customers safely purchase products from other countries?

  Using services like PayPal for security
• What is a benefit of comparing prices online?

  Informed choices through reviews
• What is a drawback of online shopping related to delivery?

  Delay in delivery of items
• What security risk is associated with online payments?

  Potential theft of security details
• What is a hassle customers face when shopping online?

  Returning items for refunds
• What is a limitation of internet access in some areas?

  Limited access in certain regions
• What is a benefit of marketing via an internet website?

  Wider potential market for sales
• Why is online shopping increasingly important for businesses?

  Most buying decisions start online
• How can a well-constructed website benefit a business?

  Improves the business's image
• What is a benefit of being open 24/7 for businesses?

  Continuous customer access
• What is a potential cost of setting up an internet marketing website?

  £10,000 or more for small businesses
• What must a business consider regarding profitability when setting up a website?

  Must generate enough profit to justify costs
• What can happen if a website is poorly constructed?

  Negative image and lost sales
• Why might personal service be important for some businesses?

  Key to sales in certain markets
• What is a challenge for businesses with a high-street presence?

  High costs of maintaining physical stores
• How can selling online affect the need for physical premises?

  Can reduce need for expensive locations
• How can businesses lower costs through location?

  Move to areas with lower rent and wages
• What impact does internet banking have on staff employment?

  Reduces need for physical bank staff
• What flexibility does online business provide?

  Reach customers 24 hours a day
• How can businesses effectively target customers using data?

  Store and access customer data easily
• What is a benefit of reaching a worldwide audience?

  Access to new markets for small businesses
• What is a drawback of maintaining quality websites?

  It can be costly for businesses
• What is a challenge for businesses responding to customer wishes?

  High costs of maintaining physical presence
• What are the main types of internet marketing methods?

  • Email Marketing
  • Inbound Marketing
  • Referral Marketing
  • Video Marketing
  • Display Advertising
  • Social Media Marketing
  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • Affiliate Marketing
• What are the benefits and drawbacks of internet marketing for businesses?

  Benefits:

  • Wider potential market
  • Increased sales and profits
  • 24/7 availability
  • Competitive edge

  
  

  Drawbacks:

  • High setup costs
  • Not always cost-effective
  • Poor website can harm image
  • Technical issues can affect reputation