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AS WJEC Business Unit 2
Technology and Marketing
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Created by
Noah Madz
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Cards (17)
What has had a huge impact on marketing in the last twenty years?
The development of the
internet
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How have the 4Ps changed due to the internet?
They have evolved to meet new
customer demands
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What does "clicks and bricks" refer to in marketing?
Combination of
online
(clicks) and
physical
(bricks) presence
Essential for modern businesses to succeed
Examples:
PC World
,
Argos
,
Tesco
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Who is Zoella and how does she use social media for marketing?
She is a blogger who markets products through
YouTube
ads
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How many YouTube followers does Zoella have?
Seven million
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What is viral advertising?
Ads
shared from person to person online
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Why is viral advertising growing in importance?
Fewer
young people
consume
traditional media
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What is m-commerce?
Buying and selling via
mobile devices
Allows
24/7
customer access
Includes product information and promotions
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What does m-commerce allow businesses to do?
Reach
customers
24 hours a day
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How do consumers use m-commerce?
To compare
prices
and research purchases
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How has the internet changed pricing for customers?
Easier
price comparisons
online
Use of
comparison sites
like Money Supermarket
Impact on lowering
inflation rates
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What is e-tailing?
Online shopping from sellers over the
internet
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How has the internet changed buying habits?
E-tailing
is now a significant part of
retail
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What do businesses need to sell products online?
A decent website and
payment processing
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How much can a basic online selling setup cost?
Less than
£500
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What is a consequence of increased online businesses?
Extra competition for
traditional businesses
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How does online shopping affect prices for customers?
It tends to lower prices due to
competition
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