Technology and Marketing

Cards (17)

  • What has had a huge impact on marketing in the last twenty years?
    The development of the internet
  • How have the 4Ps changed due to the internet?
    They have evolved to meet new customer demands
  • What does "clicks and bricks" refer to in marketing?
    • Combination of online (clicks) and physical (bricks) presence
    • Essential for modern businesses to succeed
    • Examples: PC World, Argos, Tesco
  • Who is Zoella and how does she use social media for marketing?
    She is a blogger who markets products through YouTube ads
  • How many YouTube followers does Zoella have?
    Seven million
  • What is viral advertising?
    Ads shared from person to person online
  • Why is viral advertising growing in importance?
    Fewer young people consume traditional media
  • What is m-commerce?
    • Buying and selling via mobile devices
    • Allows 24/7 customer access
    • Includes product information and promotions
  • What does m-commerce allow businesses to do?
    Reach customers 24 hours a day
  • How do consumers use m-commerce?
    To compare prices and research purchases
  • How has the internet changed pricing for customers?
    • Easier price comparisons online
    • Use of comparison sites like Money Supermarket
    • Impact on lowering inflation rates
  • What is e-tailing?
    Online shopping from sellers over the internet
  • How has the internet changed buying habits?
    E-tailing is now a significant part of retail
  • What do businesses need to sell products online?
    A decent website and payment processing
  • How much can a basic online selling setup cost?
    Less than £500
  • What is a consequence of increased online businesses?
    Extra competition for traditional businesses
  • How does online shopping affect prices for customers?
    It tends to lower prices due to competition