1.3.1 product/s design

• product/service design - combination of factors needed in designing a product

  • aesthetics
  • function
  • economic manufacture
• design mix

  • aesthetics
  • function
  • cost (economic manufacture)
• Aesthetics:

  • consumers asked through marketing research about feelings towards product - look, taste, feel
  • how senses respond to product
  • stylish/beautiful products tend sell better and charge premium price
  • be emotional attachment that customer has with product
• Function:

  • be fit for purpose?
  • what does product do?
  • how well does it perform
• Cost:

  • minimum cost make product at when keeping quality
  • make efficiently
  • produced lower cost than competitors