Principle of Utility

• In any situation, we should seek what?

  the maximum happiness or benefit for the maximum number of people involved
• Desire to pursue pleasure and avoid pain
• Opposed to privilege - everyone has an equal right to the benefit of happiness
• Reflected his social and political views - treated everybody alike
• Offered a 'scientific approach' to morality 


  Once benefit, could be quantified - apportioned on that basis with evidence