Social Learning Theory

• Who proposed the social learning theory?

  Albert Bandura
• What does Bandura agree with in social learning theory?

  Behaviourist learning theories
• What are the two important ideas added by Bandura?

  Mediational processes and observational learning
• What occurs between stimuli and responses in social learning theory?

  Mediational processes
• How is behavior learned according to Bandura?

  Through observational learning and reinforcement
• What is vicarious reinforcement?

  Learning by observing others being reinforced
• What type of research is primarily used in social learning theory?

  Laboratory experiments
• What is observational learning?

  Learning by observing others' behaviors
• Who do individuals typically model behaviors after?

  Similar, high-status, or nurturing figures
• What did Bandura's Bobo doll experiment investigate?

  Acquisition of aggression through observation
• How many children participated in Bandura's study?

  72 children
• What did the aggressive model do in the Bobo doll experiment?

  Attacked the Bobo doll with a hammer
• What was the behavior of the control group in the Bobo doll experiment?

  They were not exposed to any model
• What was a key finding regarding boys in the Bobo doll experiment?

  Boys imitated more aggressive acts than girls
• What does the conclusion of the Bobo doll experiment support?

  Bandura's Social Learning Theory
• What are the advantages of the experimental method in Bandura's study?

  • Establishes cause and effect relationships
  • Allows for replication of the study
  • High inter-rater reliability among observers
• What are the limitations of Bandura's experimental procedure?

  • Low ecological validity
  • Limited social interaction
  • Ethical concerns regarding children's well-being
• What is vicarious reinforcement according to Bandura's 1965 study?

  Reinforcement observed in others' behaviors
• What did Bandura's 1965 experiment demonstrate about vicarious reinforcement?

  Children imitate rewarded behaviors more
• What are the mediational processes in social learning theory?

  • Attention: Noticing the behavior
  • Retention: Remembering the behavior
  • Reproduction: Imitating the behavior
  • Motivation: Desire to perform the behavior
• Why are attentional processes crucial in social learning theory?

  They determine if behavior will be modeled
• What does retention refer to in Bandura's mediational processes?

  Storing a model's behavior in memory
• What is motor reproduction in social learning theory?

  The ability to perform observed behavior
• What does motivation refer to in Bandura's mediational processes?

  Desire to imitate based on perceived consequences
• What did Fox and Bailenson (2009) find regarding social learning theory?

  • Similarity to models increases learning
  • Participants engaged more with similar AI models
• What is a challenge in establishing causation in social learning theory?

  Participants may have pre-existing deviant traits
• What was a strength of Bandura's Bobo Doll study regarding its design?

  It used a matched pairs design
• How is social learning theory applied in real life?

  • Influential celebrities in advertising
  • Campaigns to encourage behaviors (e.g., vaccination)