TYPES OF DATA

Cards (15)

  • Qualitative Data
    non-numerical data expressed in words
  • strength of qualitative
    richness of detail, so more meaningful and greater external validity
  • weakness of qualitative
    difficult to analyse - leads to subjective interpretation and researcher bias
  • Quantitative data
    numerical data
  • strength of quantitative
    easier to analyse
  • weakness of quantitative
    narrower in meaning so less detail
  • primary data
    data researcher collects themselves for purpose of investigation
  • strength of primary data
    collected for purpose of research
  • weakness of quantitative
    requires lots of time, money and effort
  • secondary data
    data collected by someone else
  • strength of secondary data
    inexpensive
  • weakness of secondary data
    quality may be poor
    info might be incomplete or outdated
  • Meta-analysis
    type of secondary data that combines data from a large number of studies
  • strength of meta analysis
    increases validity of conclusions as sample size is larger so can generalise
  • weakness of meta analysis
    publication bias