Branding

• What is branding?

  The characteristic name or symbol that distinguishes one product from another supplier
• What is the first impression of a business likely to be and what are the best ones?

  The logo

  Simple, attractive and memorable
• What does manufacturer/cooperate branding aim to do?

  Build communications and relationships between the business name and customers
• How might a business establish the brand?

  Using images and slogans
• Give 2 benefits of branding?

  Awareness of the company can be worldwide

  Spreads the cost of marketing across all the individual brands
• Give 2 disadvantages of branding?

  Takes a long time to build a solid brand image

  Too much advertising can cause indifference towards the brand
• How is added value a benefit of strong branding?

  A strong brand can add value to a product both for the consumer and the business