Bandura, Ross and Ross

• Findings

  • Children who observed aggression were more likely to act aggressively.
  • Boys were more likely to imitate physical aggression; girls imitated verbal aggression.
• Strengths

  • Controlled experiment: Reliable results due to control over variables.
  • Supports Social Learning Theory: Shows behavior can be learned through observation.
• Weaknesses

  • Ethical concerns: Children may have been distressed or influenced to act aggressively.
  • Low ecological validity: Artificial setting may not reflect real-life aggression.