media

• The Daily Mirror is a national tabloid newspaper for working people in Britain.
• The Daily Mirror is a politically left wing newspaper which supports working people and people on lower incomes.
• The free press newspaper industry is regulated by The Independent Press Standards Organisation(I P S O) which ensures that newspapers maintain certain standards and are honest and do not print inaccurate stories, fake news or intrude into innocent people's private lives known as press intrusion.
• The paper's writers, journalists and owners support the Labour Party.
• The Daily Mirror is categorised as a tabloid newspaper with big colour pictures and simple to understand stories with less writing than broadsheet newspapers like The Times.
• The target audience of the Daily Mirror are categorised as C 1 C 2 D E lower income skilled and unskilled working people and people on benefits who also share the same ideology and political allegiance as REACH which tends to support the Labour Party.
• The owners of the Daily Newspaper REACH PLC control the stories printed in their own newspaper it owns in order to target the C 1 C 2 D E readership.
• The Mirror comes under the category of a tabloid newspaper so it will address its target audience of ordinary working people in a personal direct way 'fighting for all our futures' using plain simple English and large colour photographs.
• The Mirror publishes stories with News Values that are held by REACH and will appeal to the left wing Labour Party ideology and political beliefs of its target audience.
• The Mirror can also be categorised as Generation X and Baby Boomers as well as being predominantly Women.
• The Mirror is critical and negative of the right wing Conservative party and its policies led by Rishi Sunak (formerly Boris Johnson) as well as the rich elite who exploit the poor.
• Most Mirror readers would be mid-low income working people and would very likely be Labour Party supporters.
• This C 1 C 2 D E active audience will also like soft news such as celebrity news stories, scandal or gossip.
• Newspapers are printed on cheap paper and published every day.
• The internet has been a major source of news since the 1990s, providing fast, up-to-date information to people.
• There are free newspapers available to commuters such as The Metro, providing an alternative to paid newspapers.
• The circulation and sales of newspapers have fallen dramatically over the last 50 years due to factors such as television, radio news, the internet, free newspapers, social media, and the owners' commercial considerations.
• The technology revolution has made it possible for readers to receive up-to-the-minute updates from Web portals, bloggers and news services such as Twitter.
• The Mirror has adapted to social media and has its own Facebook, Twitter, Pinterest and Instagram page.
• Newspapers use images and text to pass on information to the reader about the news and events of the day.
• The ownership and control of newspapers has influenced commercial decisions made for different newspapers as they need to make profits for their owners.
• Newspapers have to respect the wants, needs and opinions of their readers and their advertising clients as well as the views of their owners in order to sell and make money.
• Radio news is read live and is up to date unlike print newspapers, making it a more attractive option for many people.
• News Corp has decided to maximize returns from online editions of The Times by creating a paywall, where only a small amount of material is free to view on the website; the rest can only be accessed by payment of a subscription.
• REACH (formerly Trinity Mirror) aims to support the Labour Party and its readers are active audience members who are low-middle income working people from the C1 C2 DE target audience.
• The Mirror has responded to falling newspaper print sales and the popularity of new digital platforms by developing its online version and making it available on PC's, laptops, tablets and mobile phones.
• REACH has bought a number of other local and regional newspapers, a process known as conglomeration.
• People are accessing news freely through social media such as Facebook and Twitter, and other online outlets.
• All newspapers use headlines and organise their stories in columns on the page.
• All newspaper front pages have a big masthead(or flag) which is the term for the distinctive newspaper name / logo clearly and in large font at the top of the front page.
• News values take into account ‘how important the story is in terms of numbers affected’ or ‘how close to home it is’.
• Continuity in news values means reporting on an ongoing news event like a major war.
• Elite nations or people in news values means reporting on a story about a popular celebrity or a heroic member of the general public.
• Meaningfulness in news values means reporting on a story with a local connection.
• Unexpectedness in news values means reporting on something out of the ordinary rather than something that happens every day.
• The stories on the front cover of The Daily Mirror and the content inside are specially chosen by the newspaper editor and heavily influenced by the newspapers owners Reach to appeal to its C 1 C 2 D E target audience with stories that support working people and also the Labour Party.
• Simplicity in news values means preferring simple stories which are easy to explain over complex ones.
• A Puff or Pug is sometimes placed on the top right of the newspaper to grab attention such as a promotion to further persuade the reader to buy the newspaper.
• Predictability in news values means covering an event that is likely to be eventful such as an anti-war demonstration.
• An extra secondary news story on the front page is known as a secondary story.