Lesson 1

• Profile refers to a summary of a person'sidentity, characteristics of an animal, or a thing.
• Audience Profiling is the process of identifying the target audience's identity in connection with a research project or a business proposal.
• Components of Audience Profiling

  Demographic Profiling

  Identifying Prior Knowledge

  Probing Questions towards specific topic

  Measurable Choices
• Principles for Audience Profiling

  • Segmentation
  • Messaging
  • Engagement
  • Measurement
• Benefits of Audience Profiling in ICT Projects

  Gain Deeper Understanding

  Discover the Public’s Interest

  Forecast Future Needs

  Keeping you on the Right Track