cultural industries hesmondhalgh

• hesmondhalgh would argue niche audience magazines would not survive in the contemporary media landscape. he argues the media is increasingly dominated by a specific group of big companies like Conde Nast who publish Vogue and Hearst who publish Men's health
• He suggests the media is hedgemonic leading to a homogenous world view, the media say big companies like Hearst (men's health) and Conde Nast (Gentleman's quarterly) will try and maximise profits and minimise risks by targeting mass audiences making their companies stronger with Horizontal and Vertical integration, vertical- supply chain/production process, horizontal- competing companies