Strength - Strong Methodology
Piaget assumed that when a baby shifted attention away from an out of sight object this meant that the child no longer knew it existed. However, the child might have shifted attention simply because they lost interest
The VOE method is probably a better method for investigating whether a child has some understanding of the permanent nature of objects because it eliminates confounding variables
Simply losing interest in an object would not explain findings that children look for longer at impossible events
This means that the VOE method has better validity than some alternatives