6.1 Research and Planning

• What does AO1 in the Non-Exam Assessment (NEA) evaluate?

  Knowledge and understanding
• The Assessment Objectives (AOs) outline the key criteria that students must demonstrate in their NEA project to achieve high marks
• When identifying a cross-media production idea, consider its versatility, audience appeal, feasibility, and originality
• The key is to select a cross-media production idea that meets all four criteria and demonstrates the required Assessment Objectives.


  True
• Audience analysis helps understand the characteristics, needs, and preferences of the target audience.


  True
• Audience analysis ensures that the content and delivery effectively engages
• Market research involves gathering information about the target market, competitors, and industry trends.


  True
• Conducting market research and audience analysis helps maximize the impact and success of a cross-media production.


  True
• Arrange the four main Assessment Objectives (AOs) in order of their weighting from highest to lowest.

  1️⃣ AO3: Plan, develop, and produce (30%)

  2️⃣ AO2: Apply media concepts and theories (30%)

  3️⃣ AO1: Demonstrate knowledge and understanding (20%)

  4️⃣ AO4: Evaluate the production process (20%)
• AO2 involves applying media concepts and theories to communicate effectively to the target audience
• AO4 requires students to evaluate their production process and outcomes, reflecting on challenges and successes
• When identifying a cross-media production idea, versatility refers to its adaptability across multiple media platforms
• Feasibility refers to the ability to produce the project within given time and resource constraints
• Selecting a cross-media production idea that meets the Assessment Objectives is key to success.


  True
• Match the research type with its purpose:

  Market Research ↔️ Information about target market

  Audience Analysis ↔️ Understanding audience characteristics
• Developing a budget and timeline is crucial for effectively planning and executing your cross-media production project
• Market research and audience analysis help inform decisions about the content, format, and distribution
• Developing a budget and timeline is essential for planning and executing a cross-media production project.


  True
• Creating a detailed production plan is essential for meeting assessment objectives, particularly AO3
• To produce a cross-media project, you must gather the necessary resources
• To effectively plan and execute your NEA, it's essential to understand the Assessment Objectives (AOs) and the mark scheme. These outline what you need to demonstrate to achieve the highest marks
• What is the weighting of AO4 in the NEA?

  20%
• AO2 requires students to apply media concepts and theories to communicate effectively.


  True
• Steps to consider when identifying a cross-media production idea:

  1️⃣ Evaluate versatility across media platforms

  2️⃣ Assess audience appeal

  3️⃣ Determine feasibility within constraints

  4️⃣ Check originality of the idea
• Market research involves gathering information about the target market, competitors, and industry trends
• Match each research type with its purpose:

  Market Research ↔️ Identify opportunities and challenges

  Audience Analysis ↔️ Ensure content engages audience
• To effectively plan and execute your cross-media production, it's important to conduct market research and audience analysisresearch
• Market research examples include analyzing competitor products, pricing, and marketing strategies
• The Assessment Objectives (AOs) outline the key criteria students must demonstrate in their Non-Exam Assessment (NEA) project
• AO1 requires students to demonstrate knowledge and understanding of key media concepts and theories.


  True
• AO3 focuses on planning, developing, and producing a polished cross-media project.


  True
• Understanding the Assessment Objectives (AOs) is crucial for achieving high marks in the NEA project.


  True
• Audience appeal ensures that the target audience is engaged by the content across different media formats.


  True
• Originality ensures the idea is unique and creative or offers a fresh take on an existing concept.


  True
• To effectively plan your cross-media production, you must conduct market research and audience analysis
• Market research and audience analysis inform decisions about content, format, and distribution.


  True
• Understanding the characteristics, needs, and preferences of the target audience is crucial for effective engagement
• Stages of a cross-media production timeline

  1️⃣ Research and Planning

  2️⃣ Content Creation

  3️⃣ Post-Production

  4️⃣ Final Project Delivery
• Match the element of a production plan with its description:

  Objectives ↔️ Clear, measurable goals for the project

  Workflow ↔️ Step-by-step process for completing the project

  Resources ↔️ Equipment, software, and personnel
• Access to necessary resources and equipment is crucial for a high-quality cross-media project.

  True