5.2 Print Media

• Common types of print media include newspapers, magazines, books, brochures, and leaflets
• What is a key advantage of magazines as a type of print media?

  Niche targeting
• Match the type of print media with its advantage:

  Newspapers ↔️ Timeliness

  Magazines ↔️ High-quality visuals

  Books ↔️ In-depth content

  Brochures ↔️ Portability
• Digital planning in print media uses layout software to plan content.


  True
• Print media includes physical publications that communicate information through text and images
• What type of print media offers niche targeting and high-quality visuals?

  Magazines
• Brochures and leaflets are portable but have limited space.
• Magazines are published less frequently than newspapers.
• What is a key advantage of brochures and leaflets?

  Informative
• In the traditional planning process, outlines and layouts are developed on paper.

  True
• What is the final step in the digital printing process?

  Digital distribution
• Newspapers target a wide range of ages and socioeconomic backgrounds.
• Magazines target demographics defined by age, gender, income, or lifestyle.
• Which type of print media targets consumers needing specific information?

  Brochures
• Physical print media provides a tangible and permanent record.


  True
• The rise of digital media has led to a decline in print media readership.
• What does print media communicate information through?

  Text and images
• Newspapers offer timeliness and wide reach but have a short shelf life and limited depth.


  True
• Books contain in-depth content and have archival value
• Arrange the steps in the production process of print media:

  1️⃣ Planning

  2️⃣ Design

  3️⃣ Printing

  4️⃣ Distribution
• Digital printing uses inkjet or laser technology
• Newspapers provide timely news coverage but have a short shelf life.
• Books have high production costs but archival value.


  True
• The advantages and disadvantages of print media depend on factors such as production costs and frequency of publication.


  True
• Books offer in-depth content but have high production costs.


  True
• The production process of print media involves four main steps.
• In digital printing, inkjet or laser technology is used to produce copies.
• The digital production process of print media is more flexible and efficient than the traditional process.


  True
• Match the type of print media with its target demographic:

  Newspapers ↔️ General public

  Magazines ↔️ Readers with specific interests

  Books ↔️ Readers seeking in-depth content

  Brochures ↔️ Consumers needing specific information
• Magazines can target niche audiences due to their higher production values.


  True
• Print publications are often perceived as more credible and trustworthy than some digital media.
• What is a key disadvantage of print media regarding communication style?

  Limited interactivity