5.3 Online, Social, and Participatory Media

• Online media's global reach and 24/7 availability makes personal data more vulnerable.


  True
• What is the primary characteristic of online media that distinguishes it from traditional media?

  Interactivity
• Online media offers a broader and more cost-effective reach compared to traditional media.


  True
• The New York Times' online version contrasts with its printed edition due to its interactive comment sections
• User-generated content is a key feature of social media platforms
• How does social media contribute to a participatory culture?

  Encourages user engagement
• Users in participatory media create and share their own content.


  True
• Arrange the media control types from most centralized to most decentralized.

  1️⃣ Centralized, producer-driven

  2️⃣ Decentralized, user-driven
• What does UGC stand for?

  User-Generated Content
• Online media is globally accessible and available 24/7
• What is typically lower in online media compared to traditional media?

  Production costs
• Traditional media's accessibility is limited by distribution channels.
• Online media is restricted by schedules and physical distribution channels.

  False
• What is the primary function of social media platforms?

  Create, share, and engage with user-generated content
• How do users interact on social media platforms?

  Through likes, shares, comments
• Social media encourages active user engagement and collaboration, fostering a participatory culture.
• What type of content is prevalent on social media platforms?

  User-generated content
• In participatory media, users can create and share their own content.


  True
• Participatory media features like comments and shares promote interactivity among users.
• What does participatory media encourage users to do?

  Active engagement and contribution
• Interactivity in participatory media allows users to interact with content and each other.


  True
• Participatory media features two-way communication
• Collaboration in traditional media is limited compared to participatory media.


  True
• The rise of participatory media platforms has empowered users to actively engage with and shape content
• Online media is globally accessible and available 24/7
• What limits the accessibility of traditional media?

  Physical distribution channels
• Online media's accessibility is global and available 24/7
• What type of communication does online media facilitate?

  Two-way
• Online media's lower production costs challenge traditional media's higher expenses.


  True
• Social media enables users to connect, share, and engage through social interaction
• What is an example of a social media platform that has challenged traditional media companies?

  YouTube
• User-generated content is a key characteristic of participatory media
• How does participatory media differ from traditional media in content creation?

  User-generated vs. Producer-generated
• Match the feature with the correct type of media:

  User-generated content ↔️ Participatory Media

  Producer-generated content ↔️ Traditional Media
• UGC creators are primarily users or small groups
• What is a key difference in quality between UGC and producer-generated content?

  UGC is often less polished
• Match the platform with the type of UGC it hosts:

  YouTube ↔️ Videos

  Medium ↔️ Blog posts

  Twitter ↔️ Social media posts
• Algorithms curate content by filtering and prioritizing
• What does collaborative filtering rely on to recommend content?

  Similar users' preferences
• What does online media refer to?

  Content and platforms accessible via the internet