4.3 Audiences in Context

• What is the role of audiences in media studies?

  Shapes content production
• A mass audience is homogeneous in demographics and interests.

  False
• Active engagement involves audiences interacting with media, while passive engagement involves consuming media without direct interaction.passive
• Arrange the types of context in media studies in alphabetical order:

  1️⃣ Cultural

  2️⃣ Economic

  3️⃣ Historical

  4️⃣ Social
• What does understanding context help media producers achieve?

  Tailoring content effectively
• Niche audiences are more likely to engage actively with media content compared to mass audiences.actively
• Key contexts in media studies include cultural, social, economic, and historical
• Social context fosters community through targeted social campaigns.


  True
• What does awareness of historical events enhance for audiences?

  Understanding
• Mass audiences are often targeted by mainstream media like network TV
• Specialized content meets the specific needs of niche audiences
• Dedicated groups for niche discussions are an example of community engagement.


  True
• Tailored perks are incentives for loyal niche participants
• Streaming services allow viewers to watch TV shows anytime, anywhere.


  True
• What type of media resonates with countercultural youth?

  Punk rock music
• Mass audiences are large, while niche audiences are small
• Niche audiences are targeted by specialized media
• Cultural, social, economic, and historical factors influence how audiences perceive media content.


  True
• Specialized historical knowledge enriches audience engagement
• Mass audiences are large, diverse groups with varying interests, typically targeted by mainstream media
• Niche audiences are smaller groups with homogeneous interests
• What type of interactivity might a blockbuster movie use to engage a mass audience?

  Simple polls
• In the pre-digital era, content access was limited to broadcast schedules.


  True
• What form of feedback was common in the pre-digital era?

  Letters
• Social trends influence niche audiences more than mass audiences.

  True
• Cultural values appeal to shared norms, while subculture preferences reflect unique traditions
• What is one demographic shift that has influenced niche media markets?

  Aging population
• What type of content do digital natives typically prefer?

  Mobile-first
• A historical drama's reflection of traditional family values appeals to a broad audience
• Audiences can be broadly categorized into mass audiences and niche audiences.niche
• Match the audience type with its characteristic:

  Mass Audience ↔️ Large and diverse

  Niche Audience ↔️ Small and homogeneous
• Passive engagement includes sharing media content on social media.

  False
• General cultural trends can influence the broad appeal of media to mass audiences, while shared cultural values create deeper connections for niche audiences.niche
• Match the context with its example of impact on audiences:

  Cultural ↔️ Shared cultural values create deeper connections

  Social ↔️ Targeted social campaigns foster community

  Economic ↔️ Subscription models cater to niche finances

  Historical ↔️ Awareness of historical events enhances understanding
• Mass audiences are often targeted by specialized media products.

  False
• What is the role of understanding audience engagement in media production?

  Tailoring content effectively
• How does cultural context influence mass audiences?

  Based on cultural trends
• Economic conditions affect audience purchasing power
• Niche audiences are primarily passive in their media engagement.

  False
• What type of media targets niche audiences with specific interests?

  Specialized media products