2.1 Theoretical Framework

• What does media representation refer to in the context of media studies?

  Reflects aspects of reality
• How does the media's construction of reality influence audiences?

  Shapes audience understanding
• What role does ideology play in media representations?

  Shapes social norms
• What is an example of stereotyping in media representations?

  Teenagers as rebellious
• What is a theoretical framework used for in media studies?

  Analyze media representations
• A theoretical framework uses a conceptual lens, which can be a specific theory like Marxism or feminism
• The media's construction of reality is a neutral and unbiased process.

  False
• Content analysis is used to quantify the frequency and characteristics of minority group representations in news coverage
• Steps to apply a theoretical framework to media representation

  1️⃣ Choose a conceptual lens

  2️⃣ Use analytical tools

  3️⃣ Consider contextual understanding
• What does media representation refer to?

  Constructing and reflecting reality
• Media ideology can reinforce dominant social and political beliefs.


  True
• Steps in applying a theoretical framework to media analysis:

  1️⃣ Choose a conceptual lens

  2️⃣ Use analytical tools

  3️⃣ Consider contextual understanding

  4️⃣ Interpret the media message
• A Marxist lens in media analysis examines class hierarchies and capitalist values
• Match the limitation of theoretical frameworks with its description:

  Simplification ↔️ Overlooking complexities in media

  Subjectivity ↔️ Influence by personal biases

  Contextual Applicability ↔️ May not fit all media formats
• Media representation is not a neutral reflection but a deliberate process of selection and organization
• Stereotyping in media often reduces groups to simple and biased characteristics.


  True
• An example of the media's construction of reality is news coverage that highlights sensational crimes
• Representing the wealthy as benevolent in films reinforces capitalist values.

  True
• Components of a theoretical framework

  1️⃣ Conceptual lens

  2️⃣ Analytical tools

  3️⃣ Contextual understanding
• What analytical tool can be used to examine recurring themes in media narratives?

  Narrative analysis
• What does applying a feminist lens to media representations involve examining?

  Patriarchy and stereotypes
• Applying a Marxist lens to a film focuses on class hierarchies and capitalist values.

  True
• What is an example of the construction of reality in media representations?

  Sensational crime news
• Stereotyping in media reduces groups to simple and often negative characteristics
• Match the theoretical framework component with its description:

  Conceptual Lens ↔️ Specific theories used

  Analytical Tools ↔️ Methods for examining media texts

  Contextual Understanding ↔️ Social, political, and cultural environment
• A feminist lens in media analysis focuses on economic inequality and power structures.

  False
• What is one challenge of using theoretical frameworks in media analysis?

  Potential researcher biases