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Zoella
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Created by
Maksim Mrdalj
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Cards (87)
What is a common feature of vlogs on YouTube regarding camera setup?
One camera setup
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What does the speaker say is becoming increasingly common with bloggers regarding lighting?
Lights
are
easy
to
get
hold
of
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Why might Zoella film handheld shots on her phone?
To feel natural and
relatable
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What is the purpose of point-of-view shots in Zoella's videos?
To put the
audience
in her shoes
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What do vloggers often encourage their audience to do?
Interact with their
content
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What is intertextuality?
Referring to other
media products
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Why does Zoella use intertextuality?
To engage
fans
of those products
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What is the effect of Zoella's collaborations with other social media influencers?
Cross promoting of
channels
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What is bricolage in the context of online media?
Borrowing
texts
and ideas
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What is a common feature of postmodern narratives in Zoella's videos?
Fragmented
narratives
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What aspect of Zoella's online media challenges the idea of postmodernism?
Emphasis on
realism
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Why do vloggers sometimes leave mistakes in their videos?
To look more
relatable
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Why is editing often more noticeable in vlogs?
They tend to edit
themselves
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What is a common editing technique in professional media to ensure smooth flow?
Cutting out unnecessary
pauses
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How does Zoella typically speak to her audience?
In a very
informal
way
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What is the purpose of emojis and graphics in Zoella's videos?
To appeal to
younger
people
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Where do vloggers like Zoella often feature their videos?
Within their own personal spaces
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What is a jump cut?
An abrupt
transition
between shots
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What effect does leaving in pauses and mistakes have on Zoella's videos?
Adds a sense of
realism
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What is a parasocial relationship?
A
one-sided
social interaction
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What is the effect of Zoella using informal language with her audience?
They
feel
like
her
friends
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What is typical of the settings used in Zoella's videos?
Overtly
feminine
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What aspects of media language are echoed on Zoella's website?
Feminine
colours and fonts
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What is the effect of these overtly feminine settings?
Adds to the
representation
of her
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Why is setting important for vloggers like Zoella?
They often feature their
videos
in
personal
spaces
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What feeling does Zoella create by filming in private spaces?
We are being invited into her
personal space
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What does the feminine aesthetic in Zoella's videos add to her representation?
It represents her as
youthful
, innocent, and quirky
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What kind of font is used in Zoella's branding?
An overtly feminine
serif
font
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What is Zoella's main focus as a vlogger?
Makeup
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What type of videos does Zoella create about makeup?
Tutorials on how to use
certain
products
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What type of activities make Zoella relatable to her audience?
Normal
,
relatable
things
like
hoovering
and
cooking
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What is the effect of Zoella appearing with no makeup?
It
adds
to the
idea
that
she's
relatable
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Why is Zoella's slight imperfection endearing to the audience?
It makes her seem more
relatable
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What kind of videos has Zoella posted about mental health?
Videos
where she's
crying
and
talking
about her
experiences
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What is the effect of Zoella discussing mental health on her channel?
It helps her connect with her audience
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What choices impact the construction of Zoella's representations?
Costumes
,
makeup
,
props
, and
lights
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What might audiences mistakenly assume about Zoella's videos?
That they are real and show reality
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How are women often represented, according to gender stereotypes?
In a
domestic
or sexualized way
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How often is Zoella sexualized in her videos?
Rarely
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Why does Zoella avoid bad publicity?
It would affect her
sponsorship
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