Zoella

    Cards (87)

    • What is a common feature of vlogs on YouTube regarding camera setup?
      One camera setup
    • What does the speaker say is becoming increasingly common with bloggers regarding lighting?
      Lights are easy to get hold of
    • Why might Zoella film handheld shots on her phone?
      To feel natural and relatable
    • What is the purpose of point-of-view shots in Zoella's videos?
      To put the audience in her shoes
    • What do vloggers often encourage their audience to do?
      Interact with their content
    • What is intertextuality?
      Referring to other media products
    • Why does Zoella use intertextuality?
      To engage fans of those products
    • What is the effect of Zoella's collaborations with other social media influencers?
      Cross promoting of channels
    • What is bricolage in the context of online media?
      Borrowing texts and ideas
    • What is a common feature of postmodern narratives in Zoella's videos?
      Fragmented narratives
    • What aspect of Zoella's online media challenges the idea of postmodernism?
      Emphasis on realism
    • Why do vloggers sometimes leave mistakes in their videos?
      To look more relatable
    • Why is editing often more noticeable in vlogs?
      They tend to edit themselves
    • What is a common editing technique in professional media to ensure smooth flow?
      Cutting out unnecessary pauses
    • How does Zoella typically speak to her audience?
      In a very informal way
    • What is the purpose of emojis and graphics in Zoella's videos?
      To appeal to younger people
    • Where do vloggers like Zoella often feature their videos?
      Within their own personal spaces
    • What is a jump cut?
      An abrupt transition between shots
    • What effect does leaving in pauses and mistakes have on Zoella's videos?
      Adds a sense of realism
    • What is a parasocial relationship?
      A one-sided social interaction
    • What is the effect of Zoella using informal language with her audience?
      They feel like her friends
    • What is typical of the settings used in Zoella's videos?
      Overtly feminine
    • What aspects of media language are echoed on Zoella's website?
      Feminine colours and fonts
    • What is the effect of these overtly feminine settings?
      Adds to the representation of her
    • Why is setting important for vloggers like Zoella?
      They often feature their videos in personal spaces
    • What feeling does Zoella create by filming in private spaces?
      We are being invited into her personal space
    • What does the feminine aesthetic in Zoella's videos add to her representation?
      It represents her as youthful, innocent, and quirky
    • What kind of font is used in Zoella's branding?
      An overtly feminine serif font
    • What is Zoella's main focus as a vlogger?
      Makeup
    • What type of videos does Zoella create about makeup?
      Tutorials on how to use certain products
    • What type of activities make Zoella relatable to her audience?
      Normal, relatable things like hoovering and cooking
    • What is the effect of Zoella appearing with no makeup?
      It adds to the idea that she's relatable
    • Why is Zoella's slight imperfection endearing to the audience?
      It makes her seem more relatable
    • What kind of videos has Zoella posted about mental health?
      Videos where she's crying and talking about her experiences
    • What is the effect of Zoella discussing mental health on her channel?
      It helps her connect with her audience
    • What choices impact the construction of Zoella's representations?
      Costumes, makeup, props, and lights
    • What might audiences mistakenly assume about Zoella's videos?
      That they are real and show reality
    • How are women often represented, according to gender stereotypes?
      In a domestic or sexualized way
    • How often is Zoella sexualized in her videos?
      Rarely
    • Why does Zoella avoid bad publicity?
      It would affect her sponsorship
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