6.2.3 The relationship between sport, media, and sponsorship

• What does commercialization in sport involve transforming sports into?

  A business
• Broadcasting rights are a major revenue source for commercial sport.


  True
• Commercialization benefits athletes by providing financial security and increased exposure
• The media generates revenue in commercial sport through broadcasting rights, advertising, and sponsorships.


  True
• Broadcasting rights are a major revenue source in commercial sport, contrasting with gate receipts in traditional sport
• What is a potential negative impact of media influence in commercial sport?

  Pressure to perform
• What is the primary objective of commercialized sports?

  Generating profit
• Commercialization benefits athletes by providing financial security and increased visibility
• What is the purpose of sponsorships in sports?

  Financial support
• Sponsorships provide financial support to athletes in exchange for brand exposure
• What is a potential negative impact of commercialization on sports finances?

  Commercial compromises
• Commercialization boosts financial prosperity but may challenge fair competition and sportsmanship.


  True
• Commercialization in sport transforms sports into a business by leveraging it for profit
• In commercial sport, athletes are seen as brand ambassadors.

  True
• The media generates revenue through broadcasting rights, advertising, and sponsorships
• The primary objective of commercial sport is generating profit
• What role do athletes play in commercial sport?

  Brand ambassadors
• Order the differences between traditional and commercial sport based on their focus:

  1️⃣ Purely athletic competition (Traditional Sport)

  2️⃣ Generating profit (Commercial Sport)

  3️⃣ Skill and sportsmanship (Traditional Sport)

  4️⃣ Entertainment value (Commercial Sport)
• How does media coverage differ in traditional versus commercial sport?

  Limited vs. extensive
• The media's role in commercial sport amplifies athlete exposure.


  True
• Extensive media coverage is a characteristic of commercial sport.


  True
• Match the sponsor benefits with recipient benefits:

  Enhanced brand image ↔️ Financial security

  Increased brand visibility ↔️ Improved training facilities

  Customer loyalty ↔️ Enhanced performance
• Sponsors in commercial sport have significant influence over athletes and teams.

  True
• What are three ways athletes can increase their income through commercialization?

  Salaries, endorsements, sponsorships
• What is the primary objective of traditional sport?

  Purely athletic competition
• What are two benefits of commercialization for athletes?

  Financial security and exposure
• Media influence is more pronounced in commercial sport than in traditional sport.

  True
• In commercial sport, revenue generation includes broadcasting rights, endorsements, and merchandise
• Sponsorships in commercial sports provide financial support in exchange for brand exposure
• What are two obligations of athletes under commercial sponsorships?

  Endorsements and appearances
• Wealthy clubs dominating leagues is an example of compromised fair competition in commercial sports.

  True
• Marginalized groups are often overlooked in media coverage due to commercialization.

  True
• What are two ways media promotes sport?

  Coverage and exposure
• Public interest in commercial sport is driven by media hype and entertainment value.


  True
• What are two potential downsides of media influence on commercial sport?

  Pressure to perform, loss of spirit
• Sponsorships are a major revenue source for commercial sports but a minor source for traditional sports.


  True
• Commercialization compromises fair competition and sportsmanship by creating dependence on sponsors
• What is one ethical concern related to integrity in commercial sports?

  Sponsorship deals with doping