What is the primary purpose of sponsorship in sports?
Advertising or promotion
How does sponsorship enhance a sponsor's public image?
Improves corporate reputation
In title sponsorship, the sponsor's name is incorporated into the event title.
True
Broadcast sponsorship involves branding during TV or radio broadcasts.
True
What type of sponsorship involves featuring a sponsor's branding during television or radio broadcasts of an event?
Broadcast Sponsorship
How do sponsorships improve resources for teams and athletes?
Better facilities and training
What type of sponsorship allows sponsors to feature athletes in advertising to boost their profile?
Athlete endorsement
What are the primary benefits of cash sponsorship for teams and athletes?
Reliable funding and resources
How does sponsorship enhance a sponsor's corporate image?
Improves public reputation
Sponsorship can drive product sales and increase market share for sponsors.
True
Sponsors gain exposure and brand visibility through association with the sponsored entity
Sponsorship can drive product sales and increase market share
What does an official sponsor provide for an event?
Product or service
Why is sponsorship important for teams and athletes?
Financial stability
Venue sponsorship involves attaching a sponsor's name to the location where an event takes place.
True
Sponsorships enhance the brand image of athletes and teams.
True
Match the type of sponsorship deal with its description:
Cash Sponsorship ↔️ Provides direct financial payment
In-kind Sponsorship ↔️ Provides goods or services
Media Sponsorship ↔️ Provides advertising opportunities
Sponsorship in sports is solely for financial gain and has no other marketing objectives.
False
Match the sponsorship agreement with its description:
Title Sponsorship ↔️ Sponsor's name in event title
Presenting Sponsorship ↔️ Sponsor's name alongside event
In a title sponsorship, the sponsor's name is incorporated into the title of the event or competition
Sponsorship provides financial stability for sports teams by funding operational costs
In-kind sponsorship reduces operational costs for teams by providing goods or services
The alignment of sponsor values with sports ethos is an ethical consideration in sports sponsorship.
True
Sponsors use hospitality at events to entertain clients and network.
True
Match the type of sponsorship with its description:
Title Sponsorship ↔️ Sponsor's name in event title
Presenting Sponsorship ↔️ Sponsor's name alongside event
Official Sponsorship ↔️ Designated product provider
A sponsor's name attached to the venue is called venue
In sports sponsorship, the term "Official Sponsorship" refers to the sponsor being designated as the official provider of a particular product or service
Financial stability from sponsorships reduces reliance on ticket sales and government funding
Sponsorship provides vital funding for team operations and equipment
In-kind sponsorship reduces operational costs for teams and athletes while providing sponsors with product placement
Sponsors use advertising to gain exposure and brand visibility
What is one benefit of sponsorship for sponsors mentioned in the study material?
Hospitality
What is the role of an official sponsor in a sponsorship agreement?
Official provider of product
What are the three main types of sponsorship deals in sports?
Cash, in-kind, media
Match the type of sponsorship deal with its benefit:
Cash sponsorship ↔️ Reliable funding for teams
In-kind sponsorship ↔️ Reduces operational costs
Media sponsorship ↔️ Widespread exposure and visibility
A title sponsorship provides the highest level of exposure for a sponsor.
True
Cash sponsorship provides reliable funding for teams or athletes.