MIL

• TEXT is a simple and flexible format of presenting information or conveying ideas whether hand-written, printed or displayed on screen

  It is any human readable sequence of characters that can form intelligible words
• TYPES OF TEXT AND COMMON FILE FORMATS

  -Hypertext

  -Plaintext or Unformatted text

  -Formatted text
• HYPERTEXT

  -serve to link different electronic documents and enables users to jump from one to other in a nonlinear way

  PLAINTEXT or UNFORMATTED TEXT

  -Fixed sized characters having essentially the same type of appearance

  FORMATTED TEXT

  -Appearance can  be changed using font parameters (Bold, underline, italic, font size, font color, etc)
• TYPEFACE

  -also called font, font type, or type
• TYPEFACE

  -refers to the representation or style of a text in the digital format
• TYPEFACE

  -usually comprised of alphabets, numbers, punctuation marks, symbols and other special characters
• SERIF

  -a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts
• SERIF

  -connotes formality and readability in large amount of texts. This font is usually used for the body of text of books, newspapers, magazines and research
• SERIF

  -it gives a classic or elegant look when used for title or heading
• 3 example of SERIF

  -Times New Roman

  -Garamond

  -Baskerville
• SANS SERIF

  -brings a clean or minimalist look to the text
• SANS SERIF

  -This font is used for clear and direct meaning of text such as road signage, building directory, or nutrition facts in food packages
• SANS SERIF

  -gives a modern look and is used primarily in webpage design
• EXAMPLE OF SANS SERIF

  -Arial

  -Helvetica

  -Tahoma

  -Verdana

  -Calibri
• SLAB SERIF

  -carries a solid or heavy look to text
• SLAB SERIF

  -can be used for large advertising sign on billboards
• EXAMPLE OF SLAB SERIF

  -Rockwell

  -Playbill

  -Blackoak
• SCRIPT

  -draws much attention to itself because of its brush like strokes
• SCRIPT

  -this must be used sparingly and not to be used in large body text
• SCRIPT

  -this font is usually used in wedding invitation cards or other formal events
• DECORATIVE

  -also called DISPLAY
• DECORATIVE

  -caters to a wide variety of emotions (such as celebration, fear, horror, etc) or themes (such as cowboys,  circus, holidays, summer, kiddie, etc)
• 5 TYPES OF TYPEFACES

  -serif

  -Sans serif

  -Slab Serif

  -Script

  -Decorative
• 5 TEXT FILE FORMATS

  -TXT (text)

  -DOC (documents)

  -RTF (Rich Text Format)

  -PDF (Portable Document Format)

  -PS (PostScript)
• TXT (text)

  -unformatted text document by an editor as notepad on Windows platform
• DOC (document)

  -a native format for storing documents created by MS WORD package
• DOC (document)

  -contain a rich set of formatting capabilities
• RTF (Rich Text Format)

  -Cross platform document exchange default format for MAC OS X's default editor TextEdit
• PDF (Portable Document Format)

  -developed by Adobe systems for cross platform exchange of documents, supports image and graphics
• PS (PostScript)

  -a page description language used mainly for desktop publishing
• Design Principles and ELEMENTS

  -Emphasis

  -Appropriateness

  -Proximity

  -Alignment

  -Organization

  -Repetition

  -Contrast
• Emphasis

  -importance or value given to a part of the text-based content

  -makes the text bold or italicized
• Appropriateness

  -how fitting or suitable the text is used for a specific audience, purpose, or event
• PROXIMITY

  -refers to how near or how far are the text elements from each other
• ALIGNMENT

  -refers to how the text is positioned in the page

  -left, right, center or justified
• ORGANIZATION

  -refers to a conscious effort to organize the different text elements in a page
• REPETITION

  -concerns consistency of elements and the unity of the entire design
• CONTRAST

  -creates visual interest to text elements

  -is achieved when two elements are different from each other
• People in Media refers to persons involved in the use, analysis, evaluation and production of media and information.
• PAS 1 is a high school teacher.