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Component 2: Media Forms and Products in Depth
2.3 Online Media
2.3.1 Analysis of Set Texts
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The purpose of this study material is to help students prepare for Edexcel A-Level Media Studies
Component 2
The Attitude magazine website advocates for LGBT+
rights
The context surrounding each set text influences its purpose and
content
Order the steps involved in media technique analysis:
1️⃣ Identify the technique
2️⃣ Explain its purpose
3️⃣ Analyze its effect
What is the primary purpose of the Zelda Instagram account?
Engage, promote, update
What is a crucial element in engaging target audiences according to the set texts?
Tailoring content
What is the influence of context on media content and purpose?
Shapes the text
Why is responsive design important for online media?
Enhances accessibility and usability
What does usability ensure for digital content?
Accessibility and engagement
What is the primary target audience of the Zelda Instagram account?
Young gamers and enthusiasts
Match the set text with its genre:
The Guardian website ↔️ News
Attitude magazine website ↔️ Lifestyle and LGBT+ Culture
Zelda Instagram account ↔️ Gaming, Pop Culture
BBC Sport website ↔️ Sports News
Engaging target audiences is a key concept in media studies.
True
Interactive elements such as hyperlinks encourage audience
engagement
Attitude magazine aims to inform, entertain, and advocate for the LGBT+ community.
True
The role of online/digital media platforms is a key theme in the
set texts
.
True
Sports journalism and fan engagement are exemplified by the
BBC Sport
website.
True
The
Zelda
Instagram account uses vibrant visuals to engage young gamers.
True
Match the media technique with its example:
Interactive elements ↔️ Attitude magazine's comments section
Multimedia integration ↔️ BBC Sport's video highlights
Responsive design ↔️ Optimizing for mobile devices
Attitude magazine celebrates diverse gender identities within the
LGBT+
community.
True
Attitude magazine website focuses on advocacy and representation for the
LGBT+
community.
True
Which set text explicitly focuses on representing the LGBT+ community?
Attitude magazine website
The set texts prioritize advocacy and representation over traditional informing and entertaining.
True
The Attitude magazine website uses emotive language to advocate for
LGBT+
rights.
True
The BBC Sport website engages fans through comprehensive sports
coverage
and commentary.
To analyze the set texts, students need to understand their platform, genre, target audience, purpose, and
context
The Zelda Instagram account aims to promote the game and engage fans.
True
Match the media language feature with its description:
Linguistic features ↔️ Words, tone, rhetorical devices
Visual features ↔️ Composition, framing, lighting
Audio features ↔️ Music, sound effects, voiceovers
The Guardian website targets a politically engaged
public
The BBC Sport website is committed to its public service
mandate
The Guardian and Attitude magazine websites use online media for advocacy and
representation
The Guardian website uses formal, authoritative
language
What media technique is used by the BBC Sport website to enhance sports reporting?
Audio features
The set texts demonstrate diverse representations of audiences and
gender
The Guardian website targets politically engaged,
public
readers.
The BBC Sport website targets sports fans of all ages and
backgrounds
.
Match the media form with its platform:
Traditional Print Media ↔️ Newspapers, Magazines
Social Media Platforms ↔️ Facebook, Twitter, TikTok
Broadcast Media ↔️ TV, Radio
The Guardian website is effective due to its authoritative
language
and multimedia integration.
How does the Zelda Instagram account engage young gamers?
Visually-striking content
The set texts utilize digital and online
platforms
to reach their audiences.
What are the similarities between the set texts and other media forms?
Journalistic principles
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