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OCR GCSE Business
4. Operations
4.3 The Sales Process and Customer Service
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Cards (31)
The stages of the sales process include prospecting, approach, presentation, handling objections, closing, and
follow-up
What is the goal of the closing stage in the sales process?
Gaining customer commitment
Match the sales process stage with its definition:
Approach ↔️ Making initial contact and building rapport
Closing ↔️ Gaining the customer's commitment to purchase
Follow-up ↔️ Maintaining contact and ensuring satisfaction
The closing stage involves addressing customer objections and concerns
False
Match the sales process stage with the role of customer service:
Presentation ↔️ Addressing questions and concerns
Handling Objections ↔️ Resolving issues with personalized solutions
Closing ↔️ Guiding the customer through purchase
What is the first stage of the sales process?
Prospecting
The "Approach" stage involves making initial contact and building
rapport
In the "Approach" stage, customer service builds trust through friendly and attentive
interactions
Pre-sales customer service aims to convert leads into
customers
Clear communication in customer service minimizes confusion and
errors
Repeat customers tend to spend more with a business over
time
What is the sales process in business terms?
Stages to sell products
Arrange the stages of the sales process in their correct order
1️⃣ Prospecting
2️⃣ Approach
3️⃣ Presentation
4️⃣ Handling Objections
5️⃣ Closing
6️⃣ Follow-up
The presentation stage focuses on building rapport with the prospect
False
The sales process includes stages such as prospecting, approach, presentation, handling objections, closing, and
follow-up
What role does customer service play during the approach stage of the sales process?
Building rapport and trust
Businesses can improve long-term customer relationships by delivering excellent customer service at each stage of the
sales process
True
What is the first stage of the sales process?
Prospecting
What is the primary role of customer service in the sales process?
Supporting every stage
What are the three stages of customer service in the sales process?
Pre-sales, During-sales, Post-sales
What is the technique of actively listening in customer service?
Understanding customer needs
Why is customer retention important for businesses?
Reduces acquisition costs
Prospecting involves identifying and qualifying potential customers using
market research
True
Prospecting involves identifying and qualifying potential
customers
Why is follow-up important in the sales process?
Ensuring customer satisfaction
Good customer service in the follow-up stage ensures ongoing customer
satisfaction
Arrange the stages of the sales process in their correct order
1️⃣ Prospecting
2️⃣ Approach
3️⃣ Presentation
4️⃣ Handling Objections
5️⃣ Closing
6️⃣ Follow-up
The "Handling Objections" stage focuses on addressing concerns raised by the
prospect
.
True
Customer service ensures a smooth transaction during the "Closing" stage.
True
Post-sales
customer service
helps retain customers and encourage repeat business.
True
Empathy involves understanding and sharing the feelings of the
customer
.
True