2.2.2 Language and Power in Media

• What is the definition of language in media communication?

  Structured system of words
• Power can shape language by influencing how words are used and which meanings are favored.

  True
• Arrange the following language techniques in order of their primary purpose:

  1️⃣ Word Choice: Frame issues, shape perceptions

  2️⃣ Tone: Influence message reception

  3️⃣ Narrative: Marginalize viewpoints
• Word choice in media is used to frame issues and shape perceptions
• Why is the bidirectional relationship between language and power significant in media?

  Establishes media's influence
• What is the relationship between language and power as discussed in the context?

  Bidirectional
• Match the language technique with its purpose:

  Word Choice ↔️ Frame issues, shape perceptions

  Tone ↔️ Influence message reception

  Narrative ↔️ Marginalize viewpoints
• Arrange the following media language techniques in order of their primary purpose:

  1️⃣ Frame issues and shape perceptions

  2️⃣ Influence message reception

  3️⃣ Marginalize certain viewpoints
• Match the term with its definition:

  Language ↔️ Structured system of words used to convey meaning

  Power ↔️ Ability to control, influence, or direct others
• What is an example of how word choice is used in media to frame issues?

  "Thugs" vs. "Activists"
• The tone of media reporting can influence how a message is received, such as using an authoritative or sensationalist approach
• What is the media's primary tool for influencing perceptions and shaping public opinion?

  Language
• The media utilizes various language techniques to create power imbalances and influence public discourse
• Focusing on individual cases rather than systemic issues can marginalize certain viewpoints
• Media outlets should implement editorial guidelines to ensure balanced and objective language.


  True
• Match the language technique with its effect on power:

  Word Choice ↔️ Frames perceptions positively or negatively

  Tone ↔️ Asserts dominance or empathy

  Narrative ↔️ Highlights or avoids systemic issues
• The relationship between language and power is bidirectional
• Match the term with its definition:

  Language ↔️ Structured system of words

  Power ↔️ Ability to control influence
• What does the media's strategic use of language allow it to wield over public discourse and behavior?

  Significant power
• How does the media use tone to influence message reception?

  Authoritative or sensationalist
• The media's strategic use of language is an example of how language can confer power.


  True
• The media's strategic use of language aims to establish and maintain their own power over public opinion
• By carefully selecting words, adopting a particular tone, and constructing narratives, the media can control, persuade, or marginalize audiences
• What is the definition of language in the context of power relations?

  Structured system of words
• Media narratives can marginalize viewpoints by focusing on individual cases rather than systemic issues.

  True
• By carefully selecting words, adopting a particular tone, and constructing narratives, the media can control, persuade, or marginalize audiences
• How does word choice frame issues in media?

  Shapes public perceptions
• What are the three primary effects of the media's use of language techniques on audiences?

  Control, persuade, marginalize
• Promoting media literacy helps audiences critically analyze linguistic techniques
• How can language be used to challenge media power?

  Give voice to alternatives
• What are three ways media language can be used to control, persuade, or marginalize audiences?

  Word choice, tone, narrative
• Language can confer power by allowing speakers to persuade, control, or marginalize through their choice of words, tone, and narrative.


  True
• Arrange the steps media outlets take to establish power through language:

  1️⃣ Select words carefully

  2️⃣ Adopt a particular tone

  3️⃣ Construct narratives
• Describing protesters as "thugs" instead of "activists" is an example of using word choice to frame perceptions
• The media uses language techniques to influence perceptions and shape public opinion.


  True
• Power shapes language, and language can also confer power.

  True
• Power refers to the ability to control, influence, or direct the behavior of others
• Power shapes language, and language can confer power.


  True
• The media's use of language techniques is bidirectional with power relations.


  True
• The tone of a message influences how it is received by audiences.

  True