2.2.1 Analyzing Media Texts

• Media language includes informing audiences with factual information.


  True
• News articles are factual reports on current events
• The tone and register of media language can be formal or informal
• Media language is used to convey meaning, influence opinions, and engage audiences
• What type of media text is often written in a formal, objective style?

  News articles
• Which technique is used in headlines to grab attention?

  Catchy phrases
• What is the primary categorization of media texts based on?

  Purpose and format
• What is the purpose of rhetorical questions in media language?

  Engage the audience
• What is the purpose of emotive language in media language?

  Evoke emotional response
• What does alliteration create in media language?

  Catchy, memorable phrasing
• Linguistic techniques in media texts help to inform, persuade, entertain, and connect
• Steps in developing effective analytical strategies for media text analysis

  1️⃣ Identify the purpose and target audience

  2️⃣ Analyze linguistic features
• Match the analytical strategy with its purpose:

  Identifying purpose and audience ↔️ Understanding how language is used

  Analyzing linguistic features ↔️ Revealing how techniques convey meaning

  Evaluating effectiveness ↔️ Assessing how well goals are achieved

  Comparing across media types ↔️ Identifying similarities and differences
• What is an example of media language used to inform an audience?

  New study shows rise in obesity rates
• Emotive language is used in media texts to evoke an emotional response
• Match the linguistic feature with its purpose:

  Metaphors ↔️ Make ideas more relatable

  Repetition ↔️ Reinforce key points

  Hyperbole ↔️ Exaggerate for emphasis

  Alliteration ↔️ Create catchy phrasing
• Analyzing linguistic features helps uncover how language conveys meaning
• What should you consider when evaluating the effectiveness of a media text?

  How well it achieves its purpose
• What is the effect of emotive language on the audience?

  Creates empathy or outrage
• What is the first step in analyzing a media text using evidence-based analysis?

  Identify the purpose and audience
• What are the primary purposes of media texts?

  Inform, persuade, entertain, connect
• What is the primary focus of media language in media texts?

  Conveying meaning
• Match the function of media language with its technique:

  Informing ↔️ Concise writing

  Persuading ↔️ Emotional appeals

  Entertaining ↔️ Humorous tone

  Connecting ↔️ Informal register
• Advertisements are designed to persuade audiences to buy a product or service.


  True
• Concise writing and statistics are used in media language to inform audiences.


  True
• Match the linguistic feature with its purpose:

  Rhetorical questions ↔️ Engage the audience

  Emotive language ↔️ Influence attitudes

  Hyperbole ↔️ Exaggerate for emphasis
• Metaphors and analogies are used in media language to make complex ideas more relatable.


  True
• Repetition in media language is used to reinforce key points
• What is the purpose of metaphors and analogies in media language?

  Make complex ideas relatable
• Identifying the purpose and target audience is the first step in media text analysis


  True
• Analyzing linguistic features reveals how media texts convey meaning, influence opinions, and connect with the audience
• Headline styles in media language are used to grab attention
• What is the purpose of repetition in media language?

  Reinforce key points
• Alliteration is used in media language to create catchy, memorable phrasing.


  True
• Identifying the purpose and audience is a key strategy when analyzing media texts.

  True
• Hyperbole is a linguistic technique that exaggerates for emphasis and memorability.

  True
• Intended meaning refers to what the media text aims to communicate
• Evidence-based analysis strengthens arguments with real-world examples from media texts.


  True
• A news headline using emotive language is intended to persuade the audience.


  True
• Match the media text with its intended purpose:

  News article ↔️ Inform

  Advertisement ↔️ Persuade

  Blog post ↔️ Entertain

  Social media update ↔️ Connect