2.3 Market Segmentation

• Geographic segmentation divides the market based on location
• Behavioral segmentation is based on consumer behavior, usage patterns, and purchasing habits
• Market segmentation allows businesses to tailor marketing messages to specific consumer groups.


  True
• What is a key benefit of market segmentation for customers?

  Better satisfaction
• The four primary methods of market segmentation are geographic, demographic, psychographic, and behavioral
• Market segmentation allows businesses to understand and target specific consumer groups effectively.

  True
• Market segmentation allows businesses to tailor their marketing strategies and products to specific groups.


  True
• Marketing messages are more effective when they address the specific needs and preferences of different segments.


  True
• In segmented marketing, targeting is focused on specific groups
• Market segmentation involves dividing a broad market into subgroups based on shared characteristics
• Psychographic segmentation focuses on factors like lifestyle, values, and personality traits.


  True
• Psychographic segmentation allows businesses to connect with consumers on an emotional level.

  True
• Steps to increase marketing efficiency through target marketing

  1️⃣ Identify profitable segments

  2️⃣ Create tailored campaigns

  3️⃣ Allocate resources effectively

  4️⃣ Monitor campaign performance
• Target marketing allows businesses to gain a competitive edge
• What is the definition of market segmentation?

  Dividing a broad consumer market
• Geographic segmentation divides the market by physical location.

  True
• Psychographic segmentation focuses on lifestyle and values.


  True
• Tailored marketing messages are more effective when they address the unique needs of different segments.


  True
• Compare segmented and unsegmented marketing in terms of targeting

  1️⃣ Segmented marketing is focused on specific groups

  2️⃣ Unsegmented marketing targets everyone
• Segmented marketing leads to higher customer satisfaction compared to unsegmented marketing.


  True
• Psychographic segmentation targets consumers based on their lifestyle and values.


  True
• Geographic segmentation allows targeting products/marketing to specific areas
• Behavioral segmentation enables targeting specific customer segments based on their purchasing habits
• Match the company with its segmentation strategy:

  McDonald’s ↔️ Geographic segmentation

  Rolex ↔️ Demographic segmentation

  Patagonia ↔️ Psychographic segmentation

  Amazon Prime ↔️ Behavioral segmentation
• Amazon Prime uses loyalty programs to target regular online shoppers.


  True
• What is the primary goal of market segmentation?

  Tailor marketing strategies
• Psychographic segmentation focuses on lifestyle, values, and personality traits.


  True
• What is an example of geographic segmentation?

  Targeting snow shovels in colder regions
• By focusing on specific segments, businesses can gain a competitive advantage
• Match the marketing approach with its characteristic:

  Segmented Marketing ↔️ Focused on specific groups

  Unsegmented Marketing ↔️ Targets everyone
• What is a key factor in geographic segmentation?

  Region, climate, population density
• How does market segmentation improve product development?

  Understanding consumer values
• The importance of market segmentation stems from its ability to tailor marketing efforts to specific consumer groups
• Steps to improve efficiency through market segmentation

  1️⃣ Identify target segments

  2️⃣ Tailor marketing efforts

  3️⃣ Allocate resources effectively

  4️⃣ Monitor results
• Why is resource allocation more efficient in segmented marketing compared to unsegmented marketing?

  Because it targets receptive segments
• The characteristics of geographic segmentation include targeting specific areas
• Tailored marketing messages are effective because they address the unique needs of each target segment
• Match the marketing approach with its primary focus:

  Target Marketing ↔️ Specific segments

  Mass Marketing ↔️ Entire market

  Relevance ↔️ Highly relevant messaging

  Efficiency ↔️ Resource-efficient
• Match the segmentation type with its example:

  Geographic ↔️ Snow shovels in colder regions

  Demographic ↔️ Luxury cars for high-income

  Psychographic ↔️ Outdoor clothing for enthusiasts

  Behavioral ↔️ Discounts for heavy soda drinkers
• What are the four primary types of market segmentation?

  Geographic, demographic, psychographic, behavioral