2.1 Technology

• CRM software is an example of IT technology used in business.
• Streamlined processes and automation lead to reduced time and labor costs
• Information Technology (IT) includes computers, software, and communication systems used for data processing and information management
• Match the type of technology with an example:

  Production Technology ↔️ Robotics

  Supply Chain Technology ↔️ RFID tags

  Marketing Technology ↔️ Social media platforms
• What is the long-term goal of embracing technology in business?

  Higher levels of success
• What are the steps to mitigate cybersecurity threats?

  Invest in robust security measures
• Social media platforms, SEO tools, and marketing automation software are examples of marketing technology.
• What is the purpose of Information Technology (IT) in a business?

  Data processing and information management
• Technology in a business context refers to the tools, equipment, and processes used to produce goods or services more efficiently and effectively
• Match the type of technology with its benefit:

  Production Technology ↔️ Increased efficiency

  Supply Chain Technology ↔️ Reduced inventory costs

  Marketing Technology ↔️ Wider market reach
• Businesses can gain a competitive advantage by embracing technology.


  True
• What are the benefits of using business technology?

  Improve productivity, reduce costs
• What are the benefits of using robotics in manufacturing?

  Increased efficiency, higher output
• Traditional marketing offers higher ROI compared to digital marketing.

  False
• Robotics, CNC machines, and 3D printers are examples of production technology.
• Match the type of technology with its description:

  Information Technology (IT) ↔️ Computers, software, and communication systems

  Production Technology ↔️ Machinery, automation, and robotics

  Supply Chain Technology ↔️ Systems and tools for managing flow

  Marketing Technology ↔️ Digital platforms and analytics tools
• Digital marketing and social media are essential for modern businesses to connect with customers and grow sustainably.


  True
• Match the best practice with its benefit in managing technology:

  Strategic Technology Planning ↔️ Ensures technology supports key objectives

  Effective Project Management ↔️ Improves project timelines

  Security and Data Privacy ↔️ Protects sensitive data
• What does technology refer to in a business context?

  Tools, equipment, and processes
• Production technology includes machinery, automation, and robotics used in manufacturing.


  True
• How does technology foster innovation in businesses?

  Tools for research and development
• Production Technology involves machinery, automation, and robotics used in the manufacturing process.


  True
• Cloud storage is a tool used in Information Technology (IT).


  True
• Digital marketing allows businesses to reach a broader audience
• Employee training is essential for successful technology implementation.


  True
• Businesses use technology to reduce costs, enhance customer experience, and improve productivity.


  True
• Match the benefits with the type of marketing:

  Digital Marketing ↔️ Broader reach and detailed analytics

  Traditional Marketing ↔️ Limited reach and static campaigns
• Proactive management of technological risks is crucial for businesses to capitalize on the benefits of technology.


  True
• What is the main benefit of using robots in production technology?

  Reduced labor costs
• What does technology in a business context refer to?

  Tools, equipment, and processes
• CRM software is an example of Information Technology (IT).
• Order the key impacts of technology on businesses from most immediate to long-term effects:

  1️⃣ Enhanced Efficiency

  2️⃣ Increased Productivity

  3️⃣ Improved Communication

  4️⃣ Fosters Innovation

  5️⃣ Reduces Costs

  6️⃣ Enhances Customer Experience
• Match the technological risk with its description:

  Cybersecurity Threats ↔️ Vulnerability to malware and ransomware

  Data Privacy Breach ↔️ Loss of sensitive customer information

  Resistance to Change ↔️ Employee reluctance to adapt
• RFID tags are used in supply chain technology to enhance traceability and reduce inventory costs.


  True
• Digital marketing includes the use of social media platforms to engage customers and enhance brand awareness.
• A major risk associated with technology is increased exposure to data breaches and cyber attacks.
• By following best practices, businesses can effectively manage and implement technology to realize its full potential.
• Order the following challenges of using technology in business based on their potential impact:

  1️⃣ Security and Data Privacy

  2️⃣ Technological Obsolescence

  3️⃣ Resistance to Change

  4️⃣ Cybersecurity Threats