6.2.3 The relationship between sport, media, and sponsorship

Cards (25)

  • What are three key aspects of commercialization in sport?
    Media, sponsorship, merchandising
  • The interrelationship between sport, media, and sponsorships is a key driver of commercialization
  • How does media coverage increase the commercial value of star athletes?
    By promoting their brand
  • What is one role of sponsors in sports organizations?
    Financial support
  • Sponsors fund media coverage of sporting events to gain visibility
  • Arrange the benefits and costs of sponsorships in sports:
    1️⃣ Financial Support
    2️⃣ Marketing Boost
    3️⃣ Resource Provision
    4️⃣ Branding Opportunities
    5️⃣ Conflicts of Interest
    6️⃣ Brand Misalignment
    7️⃣ Sponsor Dependence
  • What is one cultural impact of commercialization on sports?
    Widening elite-grassroots gap
  • What is commercialization in sport primarily focused on?
    Generating revenue and profit
  • Commercialization in sport has no impact on its integrity, accessibility, or culture.
    False
  • Media coverage helps build the brand of star athletes
  • What are three roles of sponsors in the sport industry?
    Financial support, marketing, branding
  • What is sponsorship in the context of sports commercialization?
    Businesses promoting through sports
  • The influence of media on sport is solely positive.
    False
  • Match the role of sponsors with its description:
    Financial Support ↔️ Covers operational costs
    Marketing and Promotion ↔️ Enhances visibility and engagement
    Resource Provision ↔️ Supplies equipment and apparel
    Branding Opportunities ↔️ Aligns brands with positive sports associations
  • What is the primary focus of the commercialized sport industry?
    Revenue generation
  • What are the potential conflicts of interest that can arise from sponsorships?
    Commercial priorities over goals
  • Businesses sponsor sports teams, events, and athletes to promote their brand
  • How do media companies generate revenue from broadcasting sporting events?
    Through broadcasting rights
  • The media can influence the rules and formats of sporting events to make them more commercially viable.
    True
  • Match the relationship with its description:
    Sport ⇌ Media ↔️ Sport events generate content for media
    Sport ⇌ Sponsorship ↔️ Sponsors provide financial support
    Media ⇌ Sponsorship ↔️ Media platforms increase brand visibility
  • Media companies generate revenue by broadcasting and reporting on major sporting events
  • Sponsors provide financial backing to teams, leagues, or athletes in exchange for promotional opportunities
  • The interrelationship between sport, media, and sponsorships is mutually reinforcing.

    True
  • Sponsorships provide only financial benefits without associated costs.
    False
  • Commercialization always enhances the spirit and traditions of sport.
    False