Sponsorship in sport and physical activity refers to a commercial agreement where a company or brand provides financial or in-kind support to an athlete, team, event, or organization in exchange for advertising and marketing opportunities
A title sponsor is a sponsor whose name is included in the title of the event, team, or league
Match the type of sponsor with its description:
Title Sponsor ↔️ Main sponsor in the event title
Official Sponsor ↔️ Provides official products/services
Broadcast Sponsor ↔️ Advertisements during broadcasts
What is one motivation for sponsors to engage in sports?
Brand Awareness
Sponsorship in sport refers to a commercial agreement in exchange for advertising and marketing opportunities
Match the type of sponsor with its description:
Official Sponsor ↔️ Provides official products/services
Presenting Sponsor ↔️ Displays name alongside event
Broadcast Sponsor ↔️ Advertisements during broadcast
Experiential marketing involves creating interactive fan experiences
What is sponsorship in the context of sports and physical activity?
Financial or in-kind support
Define sponsorship in sport and physical activity.
Commercial agreement for support
A title sponsor's name is included in the title of the event, team, or league
Improved brand awareness through sponsorship can drive increased sales for the sponsor.
True
What is a key benefit of sponsorship for sporting organizations in terms of financial support?
Investment in facilities
What is the goal of experiential marketing in sponsorship marketing strategies?
Engage the audience
Sponsorship provides financial backing for athletes, allowing them to cover expenses such as training, equipment, and travel
Match the ethical dilemma in sponsorship with its example:
Inappropriate Associations ↔️ Gambling company sponsoring youth league
Compromised Integrity ↔️ Influence on medical decisions
Sponsorship stimulates economic growth in the sports industry by creating jobs and generating tax revenue.
True
What is one negative economic impact of sponsorship, according to the study material?
Distortion of competition
What is an example of a successful sponsorship campaign mentioned in the study material?
Red Bull and Extreme Sports
Which company's sponsorship deals were impacted by the 2015 emissions scandal?
Volkswagen
What type of sponsor includes their name in the title of an event, team, or league?
Title sponsor
What is one motivation for sponsors to engage in sport, according to the study material?
Brand awareness
What is one benefit of sponsorship for sporting organizations mentioned in the study material?
Financial support
Sponsorship enables sporting organizations to flourish by providing vital funding, increasing exposure, granting access to essential resources, and boosting credibility
Sponsors leverage the popularity of sport to achieve branding, sales, and marketing objectives.
True
What is a potential drawback of sponsorship in terms of resources for athletes?
Limited time for training
Sporting organizations and athletes must weigh the benefits of sponsorship against the potential ethical risks and establish clear guidelines
The unequal distribution of sponsorship benefits can widen the gap between elite and grassroots sports
Volkswagen's sponsorship deals were impacted by the 2015 emissions scandal
The main purpose of sponsorship is to increase brand awareness.
True
An official sponsor provides official products or services for the event, team, or league.
True
Sponsors engage in sport to increase brand awareness
Sponsorship provides financial support to sporting organizations, allowing them to invest in facilities, equipment, and coaching
Sponsorship is crucial for commercializing sport.
True
One key motivation for sponsors is to increase brand awareness
Sponsorship can provide athletes with funding for training, equipment, and travel
The main purposes of sponsorship include increasing brand awareness, promoting products/services, and generating sales
Match the type of sponsor with its description:
Title Sponsor ↔️ Includes name in event title
Official Sponsor ↔️ Provides official products
Presenting Sponsor ↔️ Name displayed alongside event
Broadcast Sponsor ↔️ Ads during broadcast
Sponsorship categories allow companies to align their investments with specific marketing goals.
True
Sponsors can increase visibility of their brand by associating with popular sports and athletes
Sponsorship can raise the visibility and profile of a sporting event through the sponsor's marketing and advertising