6.2.1 The role of media

• The media generates revenue by broadcasting sporting events and generating advertising
• How does the media generate revenue in the commercialization of sport?

  Selling advertising space
• What are the three main roles of the media in the commercialization of sport?

  Broadcasting, promoting, influencing
• What are the main types of media that influence the commercialization of sport?

  Television, Print, Social, Sponsorship
• The media enhances the popularity, revenue, and fairness of sport through widespread broadcast coverage
• The commercialization of sport through the media can have both positive and negative impacts
• The media generates revenue by broadcasting sporting events and selling advertising space
• Arrange the types of media influencing sport in order of their primary impact:

  1️⃣ Television

  2️⃣ Print Media

  3️⃣ Social Media

  4️⃣ Sponsorship
• What is the media's role in the commercialization of sport?

  Significant positive impact
• How does media coverage promote fairness in sport?

  Ensures transparency and accountability
• Match the positive impact with its description:

  Increased funding for sport development ↔️ Media revenue supports growth

  Greater accessibility and exposure ↔️ Global audience engagement

  Professionalization of athletes ↔️ Enhanced training and careers

  Economic benefits for host cities ↔️ Tourism and job creation
• The commercialization of youth sports can result from media's emphasis on winning at all costs.
• The commercialization of sport through media has both positive and negative impacts.
• Proactive communication with the media helps shape narratives and control messaging.


  True
• Key strategies for managing media influence in sport:

  1️⃣ Regulation

  2️⃣ Transparency

  3️⃣ Prioritizing Values

  4️⃣ Diversifying Revenue

  5️⃣ Athlete Empowerment
• The commercialization of sport has only negative impacts.

  False
• The media influences the rules and scheduling of sports to maximize commercial appeal
• The media influences the rules and scheduling of sports to maximize commercial appeal
• Media outlets transform sport into a commercial product by broadcasting events and promoting personalities.


  True
• Arrange the positive impacts of media on sport in order of importance:

  1️⃣ Increased Popularity

  2️⃣ Revenue Generation

  3️⃣ Promotion of Fairness

  4️⃣ Greater Accessibility
• The media generates revenue by broadcasting sporting events and selling advertising space.


  True
• Commercialization of sport through the media can have both positive and negative impacts.


  True
• How does media coverage increase the popularity of sports?

  Attracts larger audiences
• Widespread broadcast coverage increases the popularity of sport.
• Online platforms enhance the accessibility of sports events to a global audience.
• What is a negative impact of the media's commercial focus on sport?

  Prioritizing profit over integrity
• Steps in the media's influence on sport commercialization:

  1️⃣ Broadcasting events

  2️⃣ Selling advertising space

  3️⃣ Attracting sponsorship

  4️⃣ Promoting sports products
• Match the positive impact with its negative counterpart:

  Increased funding for sport ↔️ Prioritizing profit over integrity

  Greater exposure for sports ↔️ Excessive focus on star players
• Implementing regulations can limit the media's ability to unduly influence sport for commercial gain.
• What is the commercialization of sport?

  Making sport a commercial product
• Match the positive and negative impacts of commercialization:

  Increased funding for sport development ↔️ Prioritizing profit over integrity of sport

  Greater accessibility and exposure for sports ↔️ Excessive focus on star players and teams
• Arrange the following actions in the order they contribute to the commercialization of sport:

  1️⃣ Broadcasting sporting events

  2️⃣ Promoting sports personalities

  3️⃣ Influencing rules and schedules
• Television broadcasting generates advertising revenue in sports.


  True
• Match the media type with its influence on sport:

  Television ↔️ Generates advertising revenue

  Print Media ↔️ Drives fan engagement

  Social Media ↔️ Amplifies sports influence

  Sponsorship ↔️ Associates brands with sports
• What does the commercialization of sport involve?

  Transforming sport into a product
• What is one negative impact of media influence on sports scheduling?

  Prioritizing commercial appeal
• Media coverage of rule changes and controversies ensures transparency and accountability
• Sponsorships and advertising during sports events generate substantial income.


  True
• The media's positive contributions make sports more vibrant and sustainable.

  True
• Excessive media focus on star players and teams can overshadow other aspects of sport.


  True