The use of technology in promotion:

• Technology in promotion increases customer reach through online channels and social media.

  True
• Match the promotional technology with its primary use:

  Social Media ↔️ Engaging with customers

  Email Marketing ↔️ Sending personalized offers

  Websites ↔️ Facilitating online sales
• Websites are used to showcase products, provide information, and facilitate online sales
• Chatbots provide automated customer support and lead generation
• What does the term "technology in promotion" refer to?

  Digital tools in marketing
• How does technology in promotion affect marketing expenses?

  Reduces them
• What is one primary use of social media in promotion?

  Sharing content
• What is a key function of mobile apps in promotion?

  Delivering personalized content
• Technology in promotion aims to enhance and optimize marketing efforts using digital tools.


  True
• What is one primary use of social media in promotion?

  Sharing content
• Sharing engaging content on social media helps attract and retain followers.


  True
• Newsletters in email marketing engage subscribers with informative content.

  True
• What does "technology in promotion" refer to?

  Digital tools for marketing
• What insights does data analysis in promotion provide?

  Customer preferences and performance
• What is the primary use of email marketing in promotion?

  Sending newsletters and offers
• What is the purpose of newsletters in email marketing?

  Engage subscribers
• What does location-based marketing target in mobile marketing?

  Customers by location
• What is the purpose of data analytics in promotion?

  Improve marketing effectiveness
• Technology reduces promotional costs by replacing traditional marketing
• Automation in marketing reduces labor expenses
• Match the advantage of technology in promotion with its description:

  Increased Reach ↔️ Expands the customer base through online channels

  Cost-Effectiveness ↔️ Reduces expenses compared to traditional methods

  Data Analysis ↔️ Provides insights into customer preferences
• Using technology in promotion allows businesses to reach broader audiences and analyze data
• Data analysis in technology-driven marketing provides insights into customer preferences
• Email marketing involves sending promotional offers and personalized messages.


  True
• Which technology allows customers to virtually "try" products before purchase?

  Augmented Reality
• How does technology in promotion increase reach for businesses?

  Through online channels
• Email marketing involves sending promotional offers and personalized messages
• What is the role of chatbots in promotion?

  Automated customer support
• Leveraging social media's targeting capabilities allows businesses to reach specific customer segments
• What is the goal of promotional offers in email marketing?

  Drive conversions
• Using technology in promotion expands the customer base through online channels and social media.
• Types of technology used in promotion

  1️⃣ Social Media

  2️⃣ Email Marketing

  3️⃣ Websites

  4️⃣ Mobile Apps

  5️⃣ Augmented Reality (AR)
• Augmented Reality (AR) allows customers to virtually try products before purchase.


  True
• Email marketing is generally more cost-effective than traditional direct mail.


  True
• Websites are primarily used to showcase products and facilitate online transactions.

  True
• Automation in technology reduces labor expenses by automating repetitive tasks.

  True
• Digital advertising allows businesses to reach larger audiences more cost-effectively.


  True
• Technology provides scalable and measurable promotional methods that reduce overall marketing costs.


  True
• Steps businesses can take to improve marketing efforts using technology:

  1️⃣ Reach a wider audience

  2️⃣ Reduce promotional costs

  3️⃣ Gather valuable data
• Augmented Reality (AR) allows customers to virtually try products before purchase.