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2.2 Making Marketing Decisions
2.2.1 Product
The design mix:
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The level of excellence or durability of a product is known as its
quality
What are the three components of the design mix?
Features, quality, style
The specific characteristics or attributes of a product, such as size and color, are called
features
Why do successful businesses balance the elements of the design mix?
To meet customer needs
What does the term 'style' in the design mix refer to?
Visual design of product
How does the design mix help a product stand out in the market?
By meeting customer needs
A balanced design mix can lead to increased customer loyalty and a stronger competitive advantage.
True
What are the three elements of the design mix?
Features, quality, style
Steps in creating a successful product using the design mix
1️⃣ Identify customer needs
2️⃣ Combine features, quality, and style
3️⃣ Balance the design mix elements
4️⃣ Create a product that meets customer needs
Match the design mix element with its description:
Features ↔️ Specific attributes of a product
Quality ↔️ Excellence and durability
Style ↔️ Visual appeal and aesthetic design
Match the product with its design mix characteristics:
Apple iPhone ↔️ Sleek design, advanced camera
Dyson Vacuum Cleaner ↔️ Cordless design, powerful suction
Nike Air Jordan Sneakers ↔️ Iconic silhouette, cushioned sole
Quality refers to the aesthetic appeal and visual design of a product.
False
Balancing the design mix elements is crucial for meeting
customer
needs and standing out in the market.
True
What does quality in the design mix ensure for customers?
Durability and satisfaction
The Apple iPhone is known for its sleek design and iconic brand
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