2.2.3 Promotion

• One main objective of marketing promotion is to increase customer awareness
• The marketing mix includes product, price, place, and promotion
• Increasing awareness is a primary objective of marketing promotion.

  True
• What are the four key elements of the marketing mix?

  Product, price, place, promotion
• Advertising involves paid communication through media to promote a product or service.


  True
• Order the key promotional methods used by businesses:

  1️⃣ Advertising

  2️⃣ Public Relations

  3️⃣ Sales Promotions

  4️⃣ Personal Selling
• Search engine optimization (SEO) improves a website's visibility in search results.


  True
• Engagement and conversion measure how effectively a promotion drives customer interaction and purchases.


  True
• What is the primary purpose of marketing promotion strategies?

  Communicate product value
• How does marketing promotion build brand loyalty?

  Positive association
• Match the components of marketing promotion with their descriptions.

  Advertising ↔️ Paid communication through media

  Public Relations ↔️ Building positive relationships

  Sales Promotions ↔️ Short-term incentives

  Personal Selling ↔️ Face-to-face interaction
• What does generating sales aim to achieve in marketing promotion?

  Drive product purchases
• Promotion involves strategies to communicate the value of a product or service to potential customers
• Sales promotions are short-term incentives to encourage immediate purchase
• Personal selling involves face-to-face interaction between a sales representative and a potential customer
• What is the purpose of influencer marketing?

  Promote products to followers
• Match the social media marketing metrics with their descriptions:

  Follower Growth ↔️ Increase in social media followers

  Engagement Rate ↔️ Likes, comments, shares per post

  Website Traffic ↔️ Visitors referred from social media

  Conversion Rate ↔️ Leads or sales generated from social media
• Marketing promotion includes advertising, public relations, and sales promotions.


  True
• Order the main objectives of marketing promotion from most immediate to most long-term.

  1️⃣ Increase Awareness

  2️⃣ Generate Sales

  3️⃣ Build Brand Loyalty
• What is the role of personal selling in marketing promotion?

  Face-to-face interaction
• Promotion involves strategies to communicate the value of a product or service to potential customers.
• What is the purpose of advertising in marketing promotion?

  Promote a product or service
• Match the main objectives of marketing promotion with their descriptions:

  Increase awareness ↔️ Inform potential customers about the product

  Generate sales ↔️ Persuade customers to make a purchase

  Build brand loyalty ↔️ Create a positive association with the product
• What are some common digital promotion techniques used by businesses?

  Social media marketing, SEO, PPC
• Cost-effectiveness is a key factor to consider when evaluating promotional strategies