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Edexcel GCSE Business Studies
2.1 Growing the Business
2.1.1 Business growth
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Mergers and acquisitions are an example of
external growth
.
True
Arrange the following types of business growth in order of complexity:
1️⃣ Organic Growth
2️⃣ Mergers and Acquisitions
3️⃣ Diversification
Diversification is resource-intensive and requires navigating
unfamiliar
markets.
True
What is the focus of market penetration as a growth strategy?
Increasing sales in current markets
What is the primary benefit of business expansion through franchising?
Increased brand visibility
A merger involves two
companies
combining to form a new, larger entity.
True
Acquisitions can provide faster
expansion
and access to new technologies.
True
What is business growth defined as?
Expansion of operations, revenue, or market share
What is the purpose of diversification as a growth strategy?
Reduce risk and increase revenue streams
Organic growth reduces costs and fosters customer
loyalty
Match the growth strategy with its primary benefit:
Organic Growth ↔️ Lower costs
Mergers and Acquisitions ↔️ Shared resources
Diversification ↔️ New revenue streams
Market development diversifies revenue streams and acquires new customers.
True
External growth methods involve combining with or acquiring other
companies
.
True
Match the benefit of a merger with its description:
Increased market power ↔️ Higher market share and influence
Economies of scale ↔️ Reduced costs per unit
Diversification ↔️ Entry into new industries
One of the challenges of acquisitions is the potential loss of
talent
Conflicting objectives can be a challenge in
joint ventures
.
True
Match the external growth method with its primary benefit:
Mergers ↔️ Increased market power
Acquisitions ↔️ Faster expansion
Joint Ventures ↔️ Shared resources
External factors impacting growth include market conditions and government
policies
Organic growth involves increasing sales and customer base from within the
existing
business.
True
Diversification reduces
risk
by entering new markets or developing new products.
True
Internal growth methods involve merging with or acquiring other companies.
False
Match the internal growth strategy with its primary focus:
Market Penetration ↔️ Increasing sales in current markets
Market Development ↔️ Expanding into new regions
Product Development ↔️ Creating new products
Business Expansion ↔️ Opening new branches
Organic growth involves increasing sales and customer base from within the existing
business
Match the growth strategy with its primary challenge:
Organic Growth ↔️ Limited impact
Mergers and Acquisitions ↔️ Integration complexity
Diversification ↔️ Unfamiliar markets
What is a key challenge of mergers and acquisitions?
Potential culture clashes
Internal growth methods expand operations without merging with other
companies
Product development aims to create new products or improve existing
ones
External growth methods involve combining with or acquiring other
companies
An acquisition occurs when one company buys and takes control of another
company
Steps in forming a joint venture
1️⃣ Two or more companies agree to combine resources
2️⃣ They form a separate, jointly-owned business
3️⃣ They share risks, rewards, and capabilities
4️⃣ Coordination and objectives must be aligned
A merger involves two companies combining to form a new, larger
entity
Business growth can be influenced by both internal and external
factors
Match the external factor with its description:
Market conditions ↔️ Demand, competition, trends
Government policies ↔️ Regulations, taxes, subsidies
Economic climate ↔️ Interest rates, inflation, GDP
Business growth
refers to the expansion of a business's operations, revenue, or market share over
time
Match the growth strategy with its primary benefit:
Organic Growth ↔️ Consistent improvement
Mergers and Acquisitions ↔️ Market expansion
Diversification ↔️ New revenue streams
Market penetration
focuses on increasing sales of existing products in current
markets
In a joint venture, two or more companies form a jointly-owned
business
Mergers always lead to
economies of scale
.
True
Match the external growth method with its challenge:
Mergers ↔️ Cultural clashes
Acquisitions ↔️ High costs
Joint Ventures ↔️ Conflicting objectives
Internal
factors
are within the organization's control.
True
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