bad blood

• music video is quite dark, unconventional elements in the low key lighting, the scenes of fighting, conflict etc- steve neale difference in genre
• unconventional to have director and producers names appear on screen in music videos, but its becoming more conventional for artists to make their videos more 'film' like
• the video features a large number of cameo appearances from celebrities eg models, actresses etc
• there are young and famous contemporary artists such as Cara Delavigne and Selena Gomez that will appeal to a younger audience, perhaps broadening Taylor Swift's appeal to a range of other audiences
• the collaboration with kendrick lamar would attract more audiences, eg fans of his music, fans of rap, young males
• all the intertextual references are to films or products featuring strong female characters eg Kill Bill, The Hunger Games, Divergent etc, helps to represent women as being powerful and important
• the sexualisation of women in the video might appeal to a wider audience, particularly men that are heterosexual, and youthful audiences
• majority of women/people are white in this video, perhaps reflects that white artists are often given more opportunities