Visual Media

• VISUAL MEDIA

  • The information that a person gets from ideogram,statistical visualization,

  picture, graphic design, video and 3-D image.
• PURPOSE OF VISUAL INFORMATION

  • Gain Attention
  • Create Meaning
  • Facilitate Retention
• EXAMPLE OF VISUAL MEDIA

  • GRAPHIC DESIGN
  • This refer to the art of combiningtext and pictures to communicate information. Infographics, posters, and graphic advertisements are considered as graphic design.
• EXAMPLE OF VISUAL MEDIA

  • VIDEO - If graphic design is the combination of text and pictures, video is the combination of motion picture, or of motion and audio.
• EXAMPLE OF VISUAL MEDIA

  • IDEOGRAM

  These are graphical symbols that represent ideas. Examples of such are signs, logos and symbols.
• THE POWER OF VISUAL INFORMATION AND MEDIA

  Visual Communication is a powerful form of communication for visual message stimulate both intellectual and emotional responses.

  Pettersson (2015)
• EXAMPLE OF VISUAL MEDIA

  • 3-D IMAGE - A three- dimensional visual medium can be a sculpture, an architecture, a real-life object, or a person.
• EXAMPLE OF VISUAL MEDIA

  • PICTURE - Photography, painting, drawing. It is used widely by people to express their ideas, opinions and sentiments.
• VISUAL DESIGN ELEMENTS

  1. Line - describes a shape or outline. It can create texture and can be thick or thin. Lines may be actual, implied, vertical, horizontal, diagonal, or contour lines
• EXAMPLE OF VISUAL MEDIA

  • STATISTICAL VISUALIZATION - This refer to the study and creation of data using visual representation.

  Charts and graphs are

  examples of statistical visualization.
• VISUAL DESIGN ELEMENTS

  2. Shape - usually a

  geometric area that stands out from the space next to or around it, or because of differences in value, color, or texture
• VISUAL DESIGN ELEMENTS

  3. Value - the degree of light and dark in a design.

  It is the contrast between black and white and all the tones in between.
• VISUAL DESIGN ELEMENTS

  4. Texture - the way a

  surface feels or is perceived to feel. Texture can be added to attract or repel interest to a visual element.
• VISUAL DESIGN ELEMENTS

  5. Color - determined by its hue (name of color), intensity (purity of the hue), and value (lightness or darkness of hue)