people

• garcia: taste aversion + biological limit (preparedness)
• robert rescorla: drugs/cravings after quitting + certain things are more readily associated with one another
• thorndike: operant conditioning + law of effect + cat puzzle box
• b.f. skinner: operant conditioning + skinner box
• premack: principle where a low probability behavior is motivated by an allowance of a high probability behavior (eg. work then play)
• bandura: observational learning + bobo doll study
• edward tolman: cognitive map + latent learning
• ivan pavlov: classical conditioning + dogs
• john b. watson: classical conditioning + little albert