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unit 1
Market research
secondary research
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Subdecks (5)
newspapers/magazines/tv/radio
Business > unit 1 > Market research > secondary research
2 cards
internet sources
Business > unit 1 > Market research > secondary research
2 cards
Market reports
Business > unit 1 > Market research > secondary research
2 cards
trade publications
Business > unit 1 > Market research > secondary research
2 cards
Government sources
Business > unit 1 > Market research > secondary research
2 cards
Cards (12)
What is secondary research?
Gathering
data
that is
already
there which is also known as
desk
research
What are the 5 secondary research methods?
Government
sources
Trade
publications
Market
reports
Internet
sources
Newspapers
/
magazines
/TV/
radio
See all 12 cards