1.1 Nature of Business Activity

Cards (3)

  • Consumer choice is swayed by: Unique Selling Points; Cheaper Prices; Promotional Activities; Strong Brand Identity (Recognisable); Better Design; Better Quality; Advertising
  • The business world doesn't stand still - it's dynamic.
  • Ways businesses adapt the way they carry out their business activity: Production Methods; Materials and Suppliers; Promotional Activities; Distribution of Products; Location of Business, Communication methods with customers; selling the same products in different markets.