1.2.1 customer needs

• What are needs?

  Basic requirements for survival and well-being
• Why does a business need to identify customer needs?

  To know what the customer actually wants - identify them will make the business more likely to survive
• What are examples of customer needs?

  Quality - the right quality

  price - the right price

  convenience - placed in the right area

  choice - enough variety (one for everyone)
• What are wants?

  Desires that people would like, but could live without
• How can a business understand customers?

  Financial needs - different incomes

  Emotional needs - emotional connection to certain brands/products

  Family needs - families with children vs no children have different needs

  Personal tastes and preferences- based on style, colour, function and personal taste
• How can identifying customer needs generate more sales?

  So the business can provide a product or service that the customer will actually want, in order to make a profit
• Why are customers needs different for different products?

  It depends on the circumstance, e.g. the customer may value price and quality than convenience